Transformers Company News on Seibertron.com

Some Hasbro Exclusives Are Now Only Purchasable Through Crypto Currency

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The first-ever Hasbro NFT, part of the WAX Blockchain
Available for purchase from 10/22/21 – 10/24/21 (Only available to US customers. Subject to availability. Limited quantities. While supplies last. Limit 1 per customer.)
Redeem your code on Wax Platform from 10/25/21 – 10/31/21
You will receive the digital token only if the NFT is in your Wax Wallet by 10/31/21 at 11:59PM EST
Redeem the digital token for the ZAP Special Edition Dino Megazord between 11/1 and 11/8 at 11:59PM EST
WAX account required, see FAQ for more information
Includes: 1 Unique NFT, 1 digital Power Coin Token redeemable for 1 Special Edition Dino Megazord with 10 accessories

Hasbro CEO Brian Goldner has died at age 58

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Transformers Focused Fan First Friday This Week- Star Saber Strongly Hinted At

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War for Cybertron Kingdom Battle Across Time Maximal Skywarp and Earth-Mode Sideswipe Revealed

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War for Cybertron: Kingdom Amazon Exclusive Maximal Grimlock and Mirage Revealed and Up for Preorder

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Transformers: Generations War for Cybertron: Kingdom Battle Across Time Collection Deluxe WFC-K40 Autobot Mirage and Maximal Grimlock

(Ages 8 and Up / Approx. Retail Price: $49.99/ Available: 11/1/2021)

The Deluxe WFC-K40 AUTOBOT MIRAGE and MAXIMAL GRIMLOCK Battle Across Time Collection includes a G1-inspired AUTOBOT MIRAGE figure standing at 5.5 inches tall that converts to Earth racecar mode in 20 steps and a Beast-Wars: Uprising-inspired MAXIMAL GRIMLOCK standing at 5.5 inches tall that converts to raptor mode in 28 steps. The figures come with 2 blaster accessories and MAXIMAL GRIMLOCK’s tail detaches from raptor mode to become 2 sword accessories!

 

The Battle Across Time Collection allows fans to experience the clash between G1 and Beast Wars with MAXIMAL and AUTOBOT team-ups! With DINOBOT, STARSCREAM, and WASPINATOR in pursuit, GRIMLOCK and MIRAGE must team up to keep the DECEPTICON-PREDACON threat at bay. Each Battle Across Time pack features exclusive art that creates an epic battle scene when combined (each sold separately, subject to availability).

 

Beastify the battlefield! Worlds collide when the MAXIMALS and PREDACONS join the fight, coming together with the AUTOBOTS and DECEPTICONS in an epic battle that will alter their destiny forever. Adult fans nostalgic for the original TRANSFORMERS animation and kids discovering classic characters for the first time can share and experience exciting play patterns for all generations. Available now for pre-order on Amazon.

Hasbro To Raise Prices As Costs Rise

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Reuters wrote:Hasbro Inc (HAS.O) said on Tuesday it would raise prices of toys and games to counter higher raw material costs as the company sees surging demand for its Nerf blasters and board games from families spending more time at home.

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The toymaker, like most U.S. manufacturers, has had to contend with rising resin, packaging and metal prices, as well as soaring transportation costs due to high demand and supply disruptions caused by the COVID-19 pandemic.

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"Freight and input cost increases have become more pronounced over the past several months, and we have plans in place to help mitigate those costs, including price increases for the second half of the year," Hasbro Chief Financial Officer Deborah Thomas said.

Hasbro Backtracking on Being Environmentally Friendly with Interest in Transformers NFTs

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Hasbro Pulse UK Now Online

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Transformers War for Cybertron: Kingdom Cartoon to Debut on Netflix in July

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Netflix & Hasbro's eOne Announce New Transformers BotBots Series

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TRANSFORMERS: BOTBOTS ASSEMBLE IN AN ALL-NEW ANIMATED SERIES AT NETFLIX



● Netflix and Entertainment One (eOne), Hasbro’s entertainment studio, announce Transformers: BotBots, a new 20-episode animated comedy series following the mischievous little Transformers robots, otherwise known as BotBots.



● Kevin Burke and Chris “Doc” Wyatt (Spider-Man, Transformers: Rescue Bots Academy, Stretch Armstrong & the Flex Fighters) will serve as executive producers and showrunners.



● Logline: BotBots are Transformers robots that disguise themselves as everyday mall objects. By day, these BotBots hide quietly on store shelves but at night, they jump into adventure until a group of BotBots called ‘The Lost Bots’ run into the mall security guard and put all the bots in danger. Will these misfits be able to overcome their differences, defeat the security guard and gain acceptance in the eyes of the other bots?



● Olivier Dumont, eOne’s President of Family Brands: “We are delighted to partner with Netflix to bring an all-new Transformers story to life and explore a whole new universe with BotBots. Transformers storytelling has expanded into so many new avenues and we can’t wait to surprise both existing fans and new fans coming to the franchise for the first time with these fun bots who are definitely more than meets the eye!"



● The series takes inspiration from Hasbro’s popular Transformers: BotBots toy line, released in late 2018. BotBots are 1-inch collectible characters that can change from an ordinary object into a little robot in just 3-5 easy steps.



● The series joins Netflix’s growing slate of original animated programming featuring characters kids know and love like My Little Pony from Hasbro, as well as The Cuphead Show!, Sonic the Hedgehog, Angry Birds, and characters from the library of titles from Roald Dahl. They complement Netflix’s brand new cast of characters from upcoming preschool series Ridley Jones; Ada Twist, Scientist; Karma’s World, kids series Kid Cosmic, Arlo the Alligator Boy, Centaurworld and event series Maya and the Three.



ABOUT EONE

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies.



ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past ten years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)