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Two weeks ago, we reported news of a new boxed set release of the Transformers Beast Wars series from Shout! Factory. Now Amazon.com has updated their listing for the Season One, 4-disk set with photos of the box's cover artwork. The art figures all of the initial group of Maximals from season one with the exception of Rattrap. This set will be released June 14 and in $21.99 + free shipping on Amazon.
To check out Amazon.com's pre-order and read more details about this set, click HERE.
HASBRO DELIVERS “16 WEEKS OF CYBER SWEEPS” TO TRANSFORMERS FANS
Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Action Figure Preview Pack Hits Shelves and Kicks Off Online 3D “Cyber Sweeps” Promotion
PAWTUCKET, RI – MARCH 15, 2011 – The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS) announced today the start of the “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” event, a 16-week-long consumer promotion. Leading up to the worldwide release of the new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON, on Friday, July 1, fans will have the opportunity to win grand prizes each week varying from Hasbro TRANSFORMERS toy packages to a family trip for four to the star-studded U.S. premiere of the movie -the first-ever TRANSFORMERS film in 3D. To enter, fans can visit http://WWW.TRANSFORMERSCYBERSWEEPS.COM.
The winner of the TRANSFORMERS: DARK OF THE MOON U.S. movie premiere tickets will be announced in a commercial that will air on Saturday, April 2 during Nickelodeon’s 2011 Kids’ Choice Awards, of which Hasbro is a presenting sponsor. The “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” website features unique TRANSFORMERS content, games and trivia in a “MORE THAN MEETS THE EYE” 3D experience. There will be a new prize and chance to win each week.
To help kick off the 16 week countdown to the movie, a Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is now available at retail locations nationwide. In addition to being the first figure in the TRANSFORMERS: DARK OF THE MOON line to hit shelves, the OPTIMUS PRIME CYBERVERSE CLASS figure comes packaged with a pair of 3D glasses featuring OPTIMUS PRIME styling that will enable fans to see 3D content on the official TRANSFORMERS website (http://WWW.TRANSFORMERS.COM) as well as the promotional website (http://WWW.TRANSFORMERSCYBERSWEEPS.COM). The Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is for ages 5 and up and retails for approximately $7.99. Fans can expect more TRANSFORMERS: DARK OF THE MOON products to hit shelves the week of May 16, 2011.
The “TRANSFORMERS: DARK OF THE MOON Sixteen Weeks of Cyber Sweeps” promotion is open to U.S. residents (void in Alaska, Hawaii and Puerto Rico) ages 8-15 during weeks 1, 2 and 16, ages 6-15 during weeks 3 through 15 and ends on July 2, 2011. No purchase is necessary to enter. For more information about the promotion, visit http://WWW.TRANSFORMERSCYBERSWEEPS.COM.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
TRANSFORMERS: DARK OF THE MOON, is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.
HASBRO AND JAGEX ENTER STRATEGIC DEVELOPMENT AGREEMENT
TO CREATE NEW TRANSFORMERS ONLINE GAME
Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012
PAWTUCKET, R.I. – March 14, 2011 – Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand. Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.
Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world with a dedicated global user base of millions playing its more than 40 online games. The company's flagship game, RuneScape, is the world's most popular free-to-play MMOG.
“Hasbro’s decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “We are extremely excited to create a dream team that combines TRANSFORMERS brand stewards with Jagex development experts to deliver an epic TRANSFORMERS gaming experience to fans in 2012.”
“TRANSFORMERS is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” said Mark Gerhard, CEO at Jagex Games Studio. “There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible.”
About TRANSFORMERS
The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” action to legions of fans around the world for more than 25 years. As one of the hottest global entertainment properties, TRANSFORMERS captures excitement through action figure play, movies, television, digital gaming, comics, and more.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Jagex Games Studio is a multi-award winning games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.
Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com
In addition to RuneScape, Jagex self-publishes games on its games portal Jagex.com, and has released a series of successful iPhone games including BounceDown, StarCannon, and Miner Disturbance. Jagex also acts as a third-party publisher for likeminded developers, publishing titles such as the real-time strategy game War of Legends and the iPhone title Undercroft.
As we saw early last year in the months leading up to it's release, the concept artists from High Moon Studios created some truly stunning concept artwork that helped to redefine the home planet and character design of the Autobots and Decepticons for the Transformers: War for Cybertron video game. In appreciation for their amazing work, the five primary artists for the game have been given a dedicated gallery show at the Gnomon Gallery in Hollywood, California. The show will not only spotlight their work from War for Cybertron, but will also feature some of their other personal work. The show opened on March 5th but no word yet from the gallery on how long their work will be on display-we expect that information soon though and will let you know.
To read more about this very cool show or get directions so you can see this work in person, check out the Gnomon Gallery website here.
And also check out what EmGo has to say on this figure:
chuckdawg1999 also had the following to say about this preview figure:
chuckdawg1999 wrote:Just wanted to add some more of my thoughts having spent a few days with the figure now. I assume these will be the figures that come with transforming platforms and such and if this is how the new size class is going to be I'll probably be buying these over deluxes, Prime is that good and that fun. It's not super articulated but for the size it has a lot plus the joints are real solid and tight. Transformation is fun which isn't always the case with figures now a days. As someone who is not a fan of the movie or the tie-in toys I'm really looking forward to getting the other figures in the line.
Recently, NASA sponsored a video contest for US students grades three through eight to promote "spinoff" technologies and announced the winners in a press release today.
NASA Announces Winners Of OPTIMUS PRIME Spinoff Video Contest
WASHINGTON -- NASA has announced the winners of the 2010 NASA OPTIMUS PRIME Spinoff Award. The contest encouraged students to produce short, creative videos about their favorite technology from NASA's Spinoff 2009 Publication.
NASA collaborated with Hasbro using the correlation between the popular TRANSFORMERS brand, featuring its leader OPTIMUS PRIME, and spinoffs from NASA technologies created for aeronautics and space missions used here on Earth. The goal was to help students understand how NASA technology 'transforms' into things used daily.
Student submissions were split into two age categories, third through fifth grades and sixth through eighth grades. The videos were posted on YouTube, and members of the public voted for their favorites. A panel of NASA judges reviewed the top five videos in each age category and selected two winners.
The winning video for third through fifth grades was based on the 2009 Spinoff story originating from NASA's Johnson Space Center in Houston. "Fabrics Protect Sensitive Skin from UV Rays." It is about how NASA technology used in clothing is helping to protect the wearer's skin against exposure to harmful ultraviolet rays.
The winner for sixth through eighth grades was based on the 2009 Spinoff story originating from NASA's Goddard Space Flight Center in Greenbelt, Md. "Star-Mapping Tools Enable Tracking of Endangered Animals." It is about how a star-mapping algorithm used on the Hubble Space Telescope is helping scientists track endangered animals.
"We are so proud and impressed with the job the students did on their videos," said Nona Cheeks, head of Goddard's Innovative Partnerships Program Office. "Based on the students' creativity in developing cool, comprehensive videos demonstrating their understanding of how NASA technology gets used for many purposes, I am very excited by the potential for future contests."
NASA will recognize the winning videos during a special awards ceremony with Peter Cullen, the voice of OPTIMUS PRIME, at the National Space Symposium in Colorado Springs, Colo., on April 12. The winners will receive the NASA OPTIMUS PRIME trophy during the ceremony.
NASA plans to have the contest again this year, expanding the pool of contestants to ninth through 12th graders with videos about technologies from 2010. Details will be available in May. For more information about the contest and to see the winning videos, visit:
The Hub has provided us with a couple of promotional images from this week's episode of Transformers Prime titled "CONVOY". A few different sized images are available for you to download depending on your preference. We have also provided the largest image sizes available that the Hub provided us with.
EPISODE DETAILS
Airs 6:30PM ET on Friday, March 4 on The Hub.
109 – Convoy: The Autobots come under attack as they assist Agent Fowler in transporting an implosion device; and this time it’s not only the Decepticons.
Don't forget to check out the official high quality trailer from The Hub for this week's episode of Tranformers Prime "Convoy". Check out the embedded video below!
Everyone's favorite alien robots have made their way onto Time Magazine's list of 100 all time greatest toys! To view the Transformers entry click here.
It wasn't tough to be excited about Transformers as a kid in the 1980s. Magical alien machines that could be reassembled to assume the identities of everyday automobiles, they were adapted by Hasbro from a pair of Japanese toys from Takara: the Diaclones and the New Microman. With a slight redesign and a new story line, Transformers hit the American shores in 1984.
To view the entire list, which includes G.I. Joe, click here.
Amazon.com has posted details about the upcoming written adaptation of Transformers 3: Dark of the Moon. According to the listing, the paperback novel will be written by Peter David. David is no stranger to movie adaptations; his writing credits include novels for all three Spiderman movies, The Hulk and The Incredible Hulk, and the Fantastic Four. The paperback will be 400 pages total and is being published by Del Ray. Amazon lists the price at 7.99. It set to be released May 24th, plenty of time to completely spoil the movie plot for you.
Discovery Communications wrote:Highly Anticipated Series Premiere of TRANSFORMERS PRIME on The Hub Blasts Ratings
-- Episode is The Hub’s Best-Ever Series Premiere; Generates Quadruple Digit Percentage Gains Across Key Demographics --
February 15, 2011
(Los Angeles, Ca.) The lure of the ongoing battle between the Autobots and the Decepticons for control of the Earth, and the introduction of a new character drove huge ratings increases with the Friday, February 11, premiere of the series "Transformers Prime" on The Hub, a television network for children and their families. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.
The strong performance of the eagerly awaited CGI-animated series from Hasbro Studios, which included the unveiling of the newest character, Skyquake, was the best-ever series premiere for The Hub among Households. The episode also generated massive time period increases versus prior four-week averages across virtually all of the network's key target demographics including Kids 2-11 (+1350%), Kids 6-11 (+1250%), Adults 18-49 (+2700%), Women 18-49 (+4000%), Persons 2+ (+1618%) and Households (+1333%). Also, Men 18-49 increased by +2050%.
In addition, the strong performance of "Transformers Prime" boosted significantly the audiences for its lead-in and lead-out series versus prior four-week averages. "G.I. Joe Renegades" (6 p.m. ET) delivered solid gains among Kids 2-11 (+51%), Kids 6-11 (+64%), Boys 2-11 (+86%), Boys 6-11 (+76%, 30,000), Adults 18-49 (+108%), Women 18-49 (+100%), Persons 2+ (+54%) and Households (+85%). "Family Game Night" (7 p.m. ET) saw increases in key demographics including Kids 2-11 (+23%).
Highlights for the week include:
Programming Highlights, "Transformers Prime":
Friday's series premiere of "Transformers Prime" (6:30 p.m. ET) was The Hub's best-ever regular series premiere by delivery with Households (172,000).
Quadruple-digit percentage time period (Fri, 6:30 p.m. ET) increases from the prior four-week average in virtually all key demos including: Kids 2-11 (+1350%, 145,000), Kids 6-11 (+1250%, 81,000), Adults 18-49 (+2700%, 84,000), Women 18-49 (+4000%, 41,000), Persons 2+ (+1618%, 292,000) and Households (+1333%, 172,000). Men 18-49 increased by +2050% (43,000).
The same was true for boys, girls and pre-schoolers, as all these demos were up by huge gains in the time period: Boys 2-11 (+1650%, 105,000), Girls 2-11 (+1200%, 39,000), Boys 6-11 (+1600%, 68,000), Girls 6-11 (+550%, 13,000), Kids 2-5 (+1475%, 63,000), Boys 2-5 (+1750%, 37,000) and Girls 2-5 (+1200%, 26,000).
Other Programming Highlights:
"G.I. Joe Renegades"(6 p.m. ET, the lead-in to "Transformers Prime"), gained from the prior four-week time period average among: Kids 2-11 (+51%, 56,000), Kids 6-11 (+64%, 36,000), Adults 18-49 (+108%, 50,000), Women 18-49 (+100%, 28,000), Persons 2+ (+54%, 128,000), Households (+85%, 74,000), Boys 2-11 (+86%, 39,000) and Boys 6-11 (+76%, 30,000).
The strong premiere of "Transformers Prime" also boosted the lead-out, as "Family Game Night" (7 p.m. ET) saw gains among Kids 2-11 by +23%, (87,000) versus the prior four-week average.
"Dan Vs." (Saturday, 8 p.m. ET) scored significant delivery increases against the prior four-week time period average among key demos, including Households (+28%, 68,000), Kids 2-11 (+169%, 94,000), Kids 6-11 (+200%, 81,000), and Persons 2+ (+65%,119,000).
"R.L. Stine's The Haunting Hour" (Saturday, 8:30 p.m. ET) earned delivery increases against the prior four-week time period average among key demos, including: Households (+30%, 82,000), Kids 2-11 (+100%, 82,000), Kids 6-11 (+68%, 57,000), Adults 18-49 (+12%, 38,000), and Persons 2+ (+45%,145,000).
Co-Viewing and Reach:
For this week, The Hub was the top co-viewed network among all kid cable networks in Kids 2-11 and Adults 18-49. Thirty six percent (36%) of Kids 2-11 watched with an Adult 18-49, out-performing Nickelodeon (23%), Disney Channel (21%) and Cartoon Network (20%).
This weekend (multiple telecasts), "Transformers Prime" reached more than 1 million unique, unduplicated Persons 2+.
Competitive Highlights:
The series premiere of "Transformers Prime" beat nickToons head-to-head in delivery in the time period with several key demos, including Households (+35%), Persons 2+ (+64%), Kids 2-11 (+71%), Boys 2-11 (+228%), Kids 6-11 ( +113%), Boys 6-11 (+152%), Girls 6-11 (+18%), Adults 18-49 (+105%), Men 18-49 (+43%) and Women 18-49 (+273%).
Source: Nielsen Media Research; program based dayparts; most current; 2/11/11 vs. 2/4/11 or vs. 1/14/11-2/4/11, growth by (000). Co-viewing in NPower.
About The Hub
The Hub, is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
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