Transformers Press Releases News on Seibertron.com

IDW Rolls Out to BotCon 2014 - Press Release: Exclusive Covers, Lithos, Prints and More

Date: Tuesday, June 17th 2014 3:20pm CDT
Categories: Comic Book News, Event News, Press Releases, People News, Company News, Collectables, Collector's Club News
Posted by: Va'al | Credit(s): IDW Publishing

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IDW Rolls Out To BOTCON!
Special Guests And Special Exclusives For The TRANSFORMERS 30th Anniversary

San Diego, CA (June 17, 2014) – Celebrating all things Cybertronian, TRANSFORMERS fans will converge on Pasadena, California this weekend, from June 19th – June 22nd to attend the annual BOTCON convention! With special convention exclusives, illuminating panels, and talent-filled signings, IDW is geared up to be part of the acclaimed franchise’s special anniversary year.

Join More Than Meets The Eye writer James Roberts, on Friday, June 20th at 9 AM and Saturday, June 21st at Noon in Conference Center 104 for spotlight panels that will cover Roberts’ career and history with the Transformers. On Sunday, June 22nd at 11 AM in Conference Center 104 the Robots in Disguise creative team of John Barber and Andrew Griffith, and the Windblade team of Mairghread Scott and Sarah Stone will discuss the far reaches of the Transformers series’ at IDW, plus a few hints at what’s to come!

Fans of IDW’s Transformers books will have a chance to meet the talented creators at signings throughout the weekend at the IDW booth. BOTCON 2014 is the only convention where you can meet the teams behind all three acclaimed titles!

IDW will have three convention exclusive titles available, all celebrating the Transformers 30th anniversary. Robots In Disguise #30, More Than Meets The Eye #30, and Regeneration One #100 will feature exclusive covers at $10 each, or $25 for all three. The IDW booth will also be stocked full of Transformers comics to either help you fill the gaps in your collection or start you from scratch.

After the popularity of last year’s sold-out lithograph featuring My Little Pony and The Transformers, IDW Limited will have two brand new pieces available; DJ Pon-3 with Soundwave and Megatron with Nightmare Moon, art for both by Tony Fleecs. These prints are limited to 250 copies, and available for $25 each.

IDW’s newest sensation, the Micro-Comic Fun Pack will kick off an all-new TRANSFORMERS line at BOTCON with 4 packs featuring different characters; Drift, Grimlock, Optimus Prime, and Bumblebee. All packs contain a mini-comic, fold-out poster, stickers, and more for $2.99 each, or buy 3 and get 1 free only at BOTCON!

Follow IDW online at [url]facebook.com/idwpublishing[/url] and @IDWpublishing for updates and announcements throughout the show!

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About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; V-Wars from New York Times best-selling author Jonathan Maberry; Ragnarök from Eisner Award-winner Walter Simonson; Winterworld, created by Chuck Dixon and Jorge Zaffino; and Little Nemo from the award-winning duo of Eric Shanower and Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, Yoe! Books, a partnership with Yoe! Studio, and the multiple award-winning Artist's Edition imprint.

IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot; Dwayne "The Rock" Johnson and Warner Brothers are producing a film based on Ashley Wood's Lore; Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film, Kurtzman/Orci are producing a movie based on Locke & Key at Universal.

PARAMOUNT PICTURES AND WESTERN STAR TRUCKS TEAM UP WITH UBER FOR A ONCE-IN-A-LIFETIME “UBER TRANSFORMERS” EXPERIENCE

Date: Monday, June 16th 2014 7:43pm CDT
Categories: Movie Related News, Press Releases
Posted by: El Duque | Credit(s): Paramount

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FOR IMMEDIATE RELEASE

PARAMOUNT PICTURES AND WESTERN STAR TRUCKS TEAM UP WITH UBER FOR A
ONCE-IN-A-LIFETIME “UBER TRANSFORMERS” EXPERIENCE

ROLL OUT WITH THE OPTIMUS PRIME TRUCK IN DALLAS, PHOENIX AND LOS ANGELES

HOLLYWOOD, CA (June 16, 2014) – Paramount Pictures and Western Star Trucks are partnering with Uber for an “Uber Transformers” exclusive experience in celebration of the release of “TRANSFORMERS: AGE OF EXTINCTION,” the fourth film in Michael Bay’s global blockbuster franchise.

The Autobots are on the move and following the launch in Dallas today, “TRANSFORMERS” fans and Uber users will have a once-in-a-lifetime opportunity to request a pick up from the film’s iconic Optimus Prime customized Western Star 5700 truck as it heads into Phoenix on June 19th and Los Angeles on June 21st.

Fans in these cities can download the Uber app and enter the code “TRANSFORMERS,” then select the “AUTOBOTS” option to request a ride from 1:00 – 7:00 p.m. local time. The Autobots are extremely rare, so rides are limited and will be available on a first come, first served basis. Optimus Prime will take riders anywhere within 15 minutes of the request and the ride is complimentary.

Fans outside of these cities can follow along on the Autobots journey by searching for the #UberTransformers hashtag on Twitter and Instagram and by following the “TRANSFORMERS” and Uber social accounts on Facebook and Twitter.

“TRANSFORMERS: AGE OF EXTINCTION,” the fourth film in director Michael Bay’s global blockbuster franchise, stars Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Sophia Myles, Li Bingbing, Titus Welliver and T. J. Miller. Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

“TRANSFORMERS: AGE OF EXTINCTION” opens in theaters on June 27th, 2014.

# # #

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Uber
Uberis evolving the way the world moves. By seamlessly connecting riders to drivers through its platform, Uber make cities more accessible, opening up more possibilities for riders and more small business opportunities for drivers. From Uber’s founding in 2009 to its launches in over 130 cities in 37 countries today, Uber's rapidly expanding global presence continues to bring people and their cities closer. https://www.uber.com

About Western Star
Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.

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Rovio and Hasbro Team-Up To Present Transformers and Angry Birds In A Brand New Mash-Up

Date: Monday, June 16th 2014 8:48am CDT
Categories: Toy News, Press Releases, Digital Media News
Posted by: Seibertron | Credit(s): Hasbro

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ROVIO AND HASBRO TEAM UP TO PRESENT TRANSFORMERS AND ANGRY BIRDS IN A BRAND NEW MASH-UP

Exciting mash-up of two beloved entertainment brands will connect with fans across generations and multiple platforms

Espoo, Finland, and Pawtucket R.I. -- June 16th 2014 -- Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. (NASDAQ: HAS) are teaming up again to bring together two of the world’s largest and most popular entertainment brands and their fans. ANGRY BIRDS TRANSFORMERS will come to life in multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro featuring the innovative TELEPODS platform. "We’re really excited to combine the iconic TRANSFORMERS universe with the quirky world of Angry Birds," said Blanca Juti, Chief Marketing Officer of Rovio. "This mash-up is going to appeal to both those who grew up with the brand in the 80’s, as well as fans of the brand today. People are going to love it!"

"ANGRY BIRDS TRANSFORMERS provides fans worldwide with a fun, new story and characters and innovative ways, like our TELEPODS platform, for consumers to engage with the brand," said John Frascotti, Chief Marketing Officer at Hasbro. "We’ve collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms for a completely immersive branded experience."

Later this year, Hasbro will introduce a product line featuring TELEPODS technology which will enable fans to teleport their favorite ANGRY BIRDS TRANSFORMERS characters into the game and gain unique powers. The ANGRY BIRDS TRANSFORMERS franchise follows successful collaborations between Hasbro and Rovio including the ANGRY BIRDS STAR WARS and ANGRY BIRDS GO! product lines, as well as the upcoming ANGRY BIRDS STELLA: TELEPODS line which will be available September 2014. In 2013, the companies announced an expanded licensing agreement making Hasbro its premier toy and game licensee. Hasbro and Rovio will reveal more exciting ANGRY BIRDS TRANSFORMERS products and content over the next few weeks. Keep an eye on transformers.angrybirds.com for Rovio Entertainment and Hasbro are participating in the 2014 Las Vegas Licensing Expo on TELEPODS are powered by Retoy. TELEPODS and Retoy are trademarks of Retoy, LLC, used under license.





About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

About Rovio Entertainment Ltd.

Rovio Entertainment Ltd, the creator of Angry BirdsTM is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching outinto publishing, licensing, animations, books and location based entertainment. Rovio's animated Angry Birds feature film is slated for July, 2016. http://www.rovio.com

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And for those of you who want to see the above Angry Birds Transformers image alongside its original inspiration, here's the cover of the 20th Anniversary edition of the animated 1986 Transformers movie released by Sony in 2006.

"30 Years In 3 Days - Shout! Factory Live At Botcon 2014" Live Stream Event and More!

Date: Monday, June 9th 2014 10:50am CDT
Categories: Event News, Press Releases, Digital Media News
Posted by: Seibertron | Credit(s): Shout! Factory

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SHOUT! FACTORY CELEBRATES THE 30th ANNIVERSARY OF TRANSFORMERS WITH A TREASURE TROVE OF ENTERTAINMENT SPANNING THREE DECADES, “30 YEARS IN 3 DAYS – SHOUT! FACTORY LIVE AT BOTCON 2014” LIVE STREAM EVENT AND MORE!


Since 1984, the thrills of the TRANSFORMERS saga, the action of epic battles between the AUTOBOTS and the DECEPTICONS, and the memorable ROBOTS IN DISGUISE characters continue to spark the imagination of millions worldwide. The TRANSFORMERS brand is a global pop-culture phenomenon, bringing entertainment and excitement to kids and fans through countless collectible toys, animated series, films, comic books, video games and a convention dedicated to TRANSFORMERS collectors.

In honor of the year-long celebration of the TRANSFORMERS 30th Anniversary, Shout! Factory, in collaboration with Hasbro Studios, salutes the beloved TRANSFORMERS franchise by broadcasting from the floor of BotCon and by placing emphasis behind its uniquely diverse home entertainment offerings of TRANSFORMERS animated series (spanning 1984 – 2013). As part of the “THRILLING 30” festivities, the multi-faceted campaign from Shout! Factory includes TRANSFORMERS 30th Anniversary branded product highlights, gift-with-purchase ecommerce opportunities, special digital live stream event “30 YEARS IN 3 DAYS –SHOUT! FACTORY LIVE AT BOTCON 2014” – featuring TRANSFORMERS series marathon with special coverage from BotCon 2014 – and many more surprises to further engage fans and collectors.

For continuing updates on the TRANSFORMERS 30th Anniversary celebration from Shout! Factory, please follow us on Twitter @ShoutFactory, hashtag #BotCon2014.

TRANSFORMERS animated series home entertainment product highlights include:
The TRANSFORMERS: The Complete Series (Generational 1)
TRANSFORMERS: BEAST WARS
TRANSFORMERS THE JAPANESE COLLECTION
TRANSFORMERS ARMADA: THE COMPLETE SERIES
TRANSFORMERS ENERGON: THE COMPLETE SERIES
TRANSFORMERS CYBERTRON: THE COMPLETE SERIES
TRANSFORMERS ANIMATED: THE COMPLETE SERIES
TRANSFORMERS PRIME Seasons One, Two and Three
TRANSFORMERS PRIME: DARKNESS RISING
TRANSFORMERS PRIME: ONE SHALL STAND
TRANSFORMERS PRIME: ULTIMATE BUMBLEBEE
TRANSFORMERS PRIME: BEAST HUNTERS – PREDACONS RISING
TRANSFORMERS RESCUE BOTS: GRIFFIN ROCK RESCUE
TRANSFORMERS RESCUE BOTS: ENERGIZE
TRANSFORMERS RESCUE BOTS: HEROES ON THE SCENE

GIFT-WITH-PURCHASE OPPORTUNITY
*Loyal fans and collectors please take note:
Available while supplies last, receive a limited-edition 18”x24” collector’s poster with any purchase of TRANSFORMERS animated series home entertainment products from ShoutFactory.com



“30 YEARS IN 3 DAYS – SHOUT! FACTORY LIVE AT BOTCON 2014” DIGITAL LIVE STREAM EVENT
Shout! Factory, in collaboration with Hasbro Studios, presents “30 YEARS IN 3 DAYS LIVE AT BOTCON 2014,” a three-day digital live stream takeover featuring marathon of TRANSFORMERS series episodes, exclusive digital segments and highlights from BotCon 2014. Viewers can tune in to this special marathon event on Friday, June 20 through Sunday, June 22, exclusively on http://www.TF30years.com and Shout! Factory’s YouTube channel (https://www.youtube.com/shoutfactory).

The live stream will originate from the BotCon floor at the Pasadena Convention Center. Viewers and fans are encouraged to share their passion for the TRANSFORMERS via Twitter using the hashtag #TF30years, #BotCon2014 and @shoutfactory.


About Hasbro Studios
Hasbro Studios is the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS). The studio is responsible for entertainment brand-driven storytelling for the company across television, film, commercial productions and short-form. It develops, produces and distributes TV shows based on Hasbro's world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on the Hub Network, a U.S. television network for kids and their families, that is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Hasbro Studios shows can also be seen on networks in more than 180 territories globally. Since its formation in 2009, the studio has received seven Daytime Emmy wins and 16 nominations. On the film side, the studio is developing and producing a number of features based on Hasbro's brands, including TRANSFORMERS: AGE OF EXTINCTION (Paramount), G.I. JOE 3 (Paramount) and CANDY LAND (Sony). The studio team also oversees the production of commercials that feature Hasbro's brands as well production of short-form content that can be seen on all of the major digital and social media platforms globally.

About Shout! Factory
Shout! Factory, LLC is a diversified multi-platform entertainment company devoted to producing, uncovering, preserving and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their entire careers sharing their music, television and film favorites with discerning consumers the world over. Shout! Factory’s DVD and Blu-Ray™ offerings serve up feature films, classic and contemporary TV series, animation, live music and comedy specials in lavish packages crammed with extras. Shout’s audio division boasts GRAMMY®-nominated box sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. In addition, Shout! Factory maintains a vast digital distribution network which delivers video and audio content to all the leading digital service providers in North America. Shout! Factory also owns and operates Timeless Media Group, Biograph Records, Majordomo Records, HighTone Records and Video Time Machine. These riches are the result of a creative acquisition mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com

TFEXPO ANNOUNCES SCRIPT WRITING CONTEST AND COSPLAY CONTEST!

Date: Wednesday, June 4th 2014 5:47pm CDT
Categories: Event News, Press Releases
Posted by: El Duque | Credit(s): TFexpo

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June 3, 2014

TFEXPO ANNOUNCES SCRIPT WRITING CONTEST AND COSPLAY CONTEST!

TFExpo 2014 will be held in Wichita, Kansas August 1st through 3rd, with special guests Neil Ross and Sumalee Montano—and now YOU can be part of the action!
Have an idea for a story involving your favorite Transformers characters? Have you ever wanted to hear the story voiced by the actors themselves? Now is your chance! Submit your script to tfexpoict@yahoo.com by July 6th for a chance to win! Your script must be no longer than 15 pages, and include characters voiced in the cartoons by Neil Ross and Sumalee Montano. (Neil voiced Generation 1 Springer, Slag, Hook, Bonecrusher, Pointblank, Crosshairs, and Sixshot—whew! Sumalee of course was the unforgettable voice of Transformers: Prime Arcee.) You may also include other characters, who will be performed at the script read by lucky convention attendees chosen at the show. If your submission is chosen, you will have a chance to hear it read during our Saturday night dinner! The winner will receive free admission to the dinner plus a seat at the table with the stars. For more information and rules, visit the FAQ on http://www.tf-expo.com.
PLUS, TFExpo will be holding a cosplay contest on Saturday! Come dressed as your favorite Transformers character, strut your stuff down the catwalk and win exciting prizes! The event will be hosted by comedy team 'Beard & Bean', so you won't want to miss it! Stay tuned for more details and rules on our website, http://www.tf-expo.com.
REMEMBER: Registration for TFExpo 2014 closes July 6th! Pre-registering is the ONLY way to attend the TFExpo Saturday Night Dinner and Script Reading, as well as reserving convention souvenirs such as your t-shirt and BMOG Toy Exclusive Carbearator and Chopp-Or! Register today at http://www.tf-expo.com.

Michael Bay Confirms AoE's Runtime Via Twitter

Date: Saturday, May 31st 2014 11:02pm CDT
Categories: Movie Related News, Press Releases, People News
Posted by: Autobot032 | Credit(s): Michael Bay

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Michael Bay posted on his Shoot For The Edit Twitter account, here, and confirmed that the film's runtime will be 2 hours and 30 minutes. And that's without the credits! This officially makes Age Of Extinction the longest of the Transformers films.

The Tweet is mirrored below:



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Hexbug Nano and Warriors Transformers - Official Press Releases and Images

Date: Tuesday, May 20th 2014 3:55pm CDT
Categories: Movie Related News, Toy News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hexbug

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Here's something different for you: the folks over at Innovation First International, developers of the Hexbug nanorobot toys, have just sent us information about their recently released Transformers sub-line, with an Age of Extinction spin - check out the official press releases and images from the arena combat style bug-like toy micro-robots below!

HEXBUG® Warriors TRANSFORMERS
HEXBUG Warriors are tiny, collectible, micro robots that use the physics of vibration to propel forward and battle with competitors with interchangeable weapons and armor. Now the series brings you more action than ever with the HEXBUG Warriors TRANSFORMERS! HEXBUG warriors TRANSFORMERS are the ultimate battling bots in the age old conflict between AUTOBOT and DECEPTICON. The HEXBUG Warriors TRANSFORMERS collection includes 6 individual models with customizable armor and weapons that emerge from their backs and transform for engaging battle action.

Outfit your HEXBUG Warriors TRANSFORMERS with a strategic combination of mechanical weapons and armor to outmaneuver rivals, and battle to control the fate of your fleet! These battery powered robots have intelligent battle sensors inside that register damage as the fight rages on. Swap out the armor combinations for epic TRANSFORMERS action!

There are 6 assorted HEXBUG Warriors TRANSFORMERS ($9.99) for fans to collect, including:
BUMBLEBEE, CROSSHAIRS, DRIFT, GALVATRON, LOCKDOWN and OPTIMUS PRIME. Two button cell batteries AG13 (LR44) are included with each Warrior. HEXBUG Warriors TRANSFORMERS is
compliant with CPSIA standards. Ages: 6 years and up. Available Fall 2014 at major retailers nationwide or at http://www.hexbug.com.

HEXBUG® Warriors TRANSFORMERS Battle Stadium
HEXBUG Warriors TRANSFORMERS are the ultimate battling bots in the age old conflict between
AUTOBOT and DECEPTICON. Each HEXBUG Warriors TRANSFORMERS has a hidden pop-up door,
revealing whether the character is AUTOBOT or DECEPTICON. Each Warrior’s Indicator Light is shaped to represent the TRANSFORMERS character’s ALLSPARK.

The HEXBUG Warriors TRANSFORMERS Battle Stadium is the ultimate battleground for the HEXBUG Warriors and comes with two HEXBUG Warriors TRANSFORMERS, six characters of armor, and an interactive air-locked battle platform.

Kids can operate their HEXBUG Warriors TRANSFORMERS in Training Mode, with unlimited health, for scrimmages and testing purposes. Once the Warriors are ready for battle, they can be powered into Match Mode and are set to enter into competition, where they crash, jab and jostle with their opponents until they win or lose by running out of health, at which point they deactivate. In Match Mode, each robot’s Shock Sensor activates its Damage Indicator Light which changes colors from green to red and blinks more rapidly as its health decreases.

Two button cell batteries AG13 (LR44) are included with each Warrior. HEXBUG Warriors
TRANSFORMERS Battle Stadium ($39.99) is compliant with CPSIA standards. Ages: 6 years and up.
Available Fall 2014 at major retailers nationwide or at http://www.hexbug.com.

HEXBUG Warriors TRANSFORMERS are the ultimate battling bots in the age old conflict between AUTOBOT and DECEPTICON. Each HEXBUG Warriors TRANSFORMERS has a hidden pop-up door,
revealing whether the character is AUTOBOT or DECEPTICON. Each Warrior’s Indicator Light is shaped to represent the TRANSFORMERS character’s ALLSPARK.

The HEXBUG Warriors TRANSFORMERS Battle Arena is the perfect stage for HEXBUG Warriors to hone their skills. Each HEXBUG Warriors TRANSFORMERS Battle Arena features a different opposing pair of Warriors TRANSFORMERS. Armor and weapons are cross-compatible with the original HEXBUG Warriors. In addition, each Battle Arena includes 2 Battle Arena pieces and 3 standoffs.

Kids can operate their HEXBUG Warriors TRANSFORMERS in Training Mode, with unlimited health, for scrimmages and testing purposes. Once the Warriors are ready for battle, they can be powered into Match Mode and are set to enter into competition, where they crash, jab and jostle with their opponents until they win or lose by running out of health, at which point they deactivate. In Match Mode, each robot’s Shock Sensor activates its Damage Indicator Light which changes colors from green to red and blinks more rapidly as its health decreases.

Two button cell batteries AG13 (LR44) are included with each Warrior. HEXBUG Warriors Transformers Battle Arena ($19.99) is compliant with CPSIA standards. Ages: 6 years and up. Available Fall 2014 at major retailers nationwide or at http://www.hexbug.com.

HEXBUG® Nano TRANSFORMERS
HEXBUG Nano, a tiny, energetic micro robotic bug that uses the physics of vibration to skitter along and explore its environment is back and ready for battle! HEXBUG Nano TRANSFORMERS are the ultimaterobotic drones in the age-old conflict between AUTOBOT and DECEPTICON robots. Each HEXBUG Nano TRANSFORMERS comes with transformable clip-on armor backpacks inspired by popular TRANSFORMERS characters including OPTIMUS PRIME and BUMBLEBEE. Swap out the armor combinations for epic TRANSFORMERS action!

Powered by a tiny motor, and 12 fixed, angular legs, the HEXBUG Nano explores its environment, moving with life-like bug behavior. When coming into contact with an object in its path, the energetic insect will switch directions and scurry away on a new path due to its persistent random behavior.

There are 6 assorted HEXBUG Nano TRANSFORMERS ($7.99) for fans to collect, including:
BUMBLEBEE, CROSSHAIRS, DRIFT, GALVATRON, LOCKDOWN and OPTIMUS PRIME. One button
cell batteries AG13 (LR44) is included with each Nano. This product is compliant with CPSIA standards. Ages: 3 years and up. Available Fall 2014 at major retailers nationwide or at http://www.hexbug.com.

OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction"

Date: Tuesday, May 13th 2014 5:42pm CDT
Categories: Movie Related News, Press Releases
Posted by: El Duque | Credit(s): Yahoo Finance

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OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction"

First-ever Global Movie Partnership Will Cover Over 35 Countries
New Television Spot from Director Michael Bay to Launch May 15 in over 15 Territories

DEERFIELD, Ill., May 13, 2014 /PRNewswire/ -- OREO, the world's favorite cookie, announced today its partnership with Paramount Pictures for the global release of the upcoming Michael Bay film "Transformers: Age of Extinction," releasing in the U.S. on June 27. Covering over 35 countries, this first-ever global movie partnership includes a global TV spot directed by Bay, Transformers-themed OREO cookies and packaging, point-of-sale activations as well as digital and social media efforts.



"We're very excited about this partnership as we're bringing two iconic brands together in a big way around the world," said Jennifer Hull, Brand Manager Global Oreo at Mondelez International. "The play value and optimistic view of the world that are inherent to the OREO brand fit perfectly into the environment of Transformers. We cannot wait to showcase all of the marketing support that's sure to surprise and delight consumers everywhere."

From new packaging and movie-themed activities on the OREO Twist, Lick and Dunk app around the world to Autobot and Decepticon embossed cookies in Asia and Latin America and custom flavors in Southeast Asia, OREO is set to excite Transformers and OREO fans – wherever they are.

"The OREO team has created one of the most integrated and innovative Transformers partner campaigns for the movie franchise to date," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. "We were fortunate to have Michael Bay dedicate the time, while still in production on 'Transformers: Age of Extinction,' to personally direct this new OREO television campaign, which Transformers movie fans around the world will no doubt love to see."

The TV campaign, set to launch later this month, will bring the OREO brand into the world of Transformers. Directed by Bay, in collaboration with ad agency The Martin Agency, the spot shows how an OREO cookie provides a moment of support as the giant robot Transformers carry on in the fight for good. Titled "Little Help," the spot will air in over 15 markets.

The global deal between Mondelez International, OREO and Paramount Pictures was negotiated and executed in collaboration with LiquidThread, the brand content division within Mediavest.

Are you ready to see OREO in action? Join the OREO community at http://www.facebook.com/oreo to follow the story.

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Mondelez International's "billion-dollar" brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual net revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 35 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday in 2012.

About Mondelez International
Mondelez International, Inc. (MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit http://www.mondelezinternational.com and http://www.facebook.com/mondelezinternational.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

DeNA and Hasbro Announce TRANSFORMERS: AGE OF EXTINCTION for Mobile is Coming Soon

Date: Tuesday, May 13th 2014 10:54am CDT
Categories: Movie Related News, Game News, Press Releases, Company News, Digital Media News
Posted by: Seibertron | Credit(s): DeNA

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DeNA and Hasbro Reveal TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is in Development

SAN FRANCISCO – May 13, 2014 – DeNA Co., Ltd. (TSE: 2432) and Hasbro, Inc. (NASDAQ: HAS) today announced TRANSFORMERS: AGE OF EXTINCTION, the official mobile game to one of the most anticipated movies of 2014, TRANSFORMERS: AGE OF EXTINCTION, is currently in development for Android, iPhone, iPad, and iPod touch. Directed by Michael Bay, the film is in theaters on June 27th from Paramount Pictures.

TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is the second title in an exclusive three-year agreement between the two companies to develop and publish mobile games based on the TRANSFORMERS franchise. This new free-to-play game marks the first time that DeNA has developed a movie licensed game for mobile.



TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is an all-new 3D combat runner game where the players’ mission is to take down new enemies featured in the movie as they run, dash, and change forms through fast-paced missions with their formidable cast of AUTOBOT heroes. Players fight and smash their way through a range of environments and enemies in this fast-paced action gameplay experience.

"The TRANSFORMERS: AGE OF EXTINCTION mobile game will deliver an explosive interactive entertainment experience on mobile devices for TRANSFORMERS fans and consumers looking to extend their movie experience after the credits roll,” said Barry Dorf, vice president of partnerships and alliances at DeNA. “This isn’t your typical runner game; this game puts the player in the middle of an action-packed Hollywood blockbuster where it’s destroy or be destroyed!”



"DeNA is creating a fresh and innovative gameplay experience with TRANSFORMERS: AGE OF EXTINCTION that translates big screen action moments onto mobile devices,” said Mark Blecher, SVP Digital Gaming & Corporate Development at Hasbro, Inc.

TRANSFORMERS: AGE OF EXTINCTION – The Official Game will be available for Android, iPhone, iPad and iPod touch later this year.

To receive a free Rare Transmetal Rocket Launcher designed specifically for Decepticon obliteration, players can pre-register for the game by logging in with their Facebook accounts at http://www.transformers-mobile.com.



TRANSFORMERS: AGE OF EXTINCTION is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing, Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, OPTIMUS PRIME (voiced by Peter Cullen) and the AUTOBOTS rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.



Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce.
Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

About DeNA
DeNA (pronounced "D-N-A") is a global leader of developing and operating mobile services including free-to-play games, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: http://www.dena.com

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

Official Transformers: Age of Extinction movie app, available now on iOS and Android

Date: Thursday, May 8th 2014 1:07am CDT
Categories: Movie Related News, Game News, Press Releases, Digital Media News
Posted by: Autobot032 | Credit(s): Hasbro and Paramount

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As of Midnight, Hasbro made available their Transformers Age Of Extinction app for both Android and iOS, with compatibility for both phones and tablets. A mix of gaming and companion app for the film itself, with bios among other features. It's available now and it's free.

Here's what Hasbro had to say:

Finally, we will be releasing at approximately midnight tonight on both the iTunes App Store and Google Play, for iOS and Android, respectively. If you check it out and enjoy it, please consider leaving a review at iTunes or Google Play!

To do just that, click the following links:

Android

iOS

And if you're interested in all of Hasbro's Transformer apps, the list can be located on the official site, right here.

And now, some screen shots!

Android:






iOS:




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