Article About Takara / Tomy Having to Change Their Marketing Strategy

Awhile back when they said they were venturing into TF sports and music, I was very uneasy. But after seeing some of the results, and knowing the type of tech that they have, I'm just saying let them make toys for the older people. I'm older now, and kiddie gimmicks are boring more often than not.

So lets give these guys some LSD and see what they come up with, it's not like we HAVE TO buy any of it(or do we )

Sounds cool. I hope that Hasbro imports these robots! I'd buy one!

Very interesting, I sorta suspected this might be one of the reasons Japanese toys are on a whole aimed at an older market. It certainly explains why TakaraTomy do appear to be catering more toward the collector with high detail/quality figures over simpler play friendly figures for children. Which it great news for me but maybe not such great news for them. Although worldwide the adult toy market (get you minds out of the gutter ) has grow considerably over the last 5-10 years. These days most comic shops stock more figures and toys than comics, all aimed at adult collectors.

Yours AK

Alex Kingdom wrote:Very interesting, I sorta suspected this might be one of the reasons Japanese toys are on a whole aimed at an older market. It certainly explains why TakaraTomy do appear to be catering more toward the collector with high detail/quality figures over simpler play friendly figures for children. Which it great news for me but maybe not such great news for them. Although worldwide the adult toy market (get you minds out of the gutter ) has grow considerably over the last 5-10 years. These days most comic shops stock more figures and toys than comics, all aimed at adult collectors.

Yours AK

Took the words right out of my mouth.

I love the direction that Takara Tomy is taking. I respect Hasbro and all, but with the current direction of the line, I might weigh a little heavier towards Takara Tomy.

I want the I sobot NOW!!!

with joints so I can make it transform into something... It can't be that hard.

http://www.youtube.com/watch?v=STQ3nhXuuEM

Plus toys of today are much more creative and intricate than they were when our parents & grandparents were children. Their toys were wooden or metal (usually with sharp edges) and they did more outside activities (like sports, role play, games, etc) than we did. That is probably why most people our parents age don't collect them. With the exception of those into scale model railroading of course...

how about marketing some more Transformer Collection Re-issues? It's been a year since they put out Blaster.

They are not stupid. They know where the money is in the collector's market for the better made items. They should have aggressively issued more of the Masterpiece line with proper G1 colouring (ahem Starscream) so he would not be the shelf warmer he is in Japan from a past posting.

About time they went after it properly.

Decent read, and it's further proof of how Takara/Tomy are staying one step ahead of their market, by continuing to evolve their products.

Wont be too long until American toy companies are following suit.

Declining birthrate?

How?

I mean, Japanese women love sex?!? I've seen movies. I know.

Counterpunch wrote:Declining birthrate?

How?

I mean, Japanese women love sex?!? I've seen movies. I know.

When marriage begins, sex ends. :lol:

Or at least they don't want kids.

*looks for airline tickets to japan* >_>