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Hasbro Banking on "Transformers" Hitting It Big at Box Office

Transformers News: Hasbro Banking on "Transformers" Hitting It Big at Box Office

Monday, June 18th, 2007 5:46PM CDT

Categories: Movie Related News, Company News, Digital Media News
Posted by: Hotrod   Views: 12,384

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This has been a busy year so far for Hasbro. Not only have they produced their brand toys but they have also been producing toys for four major movies, including the Transformers Movie. Today a new article was posted by Yahoo.com talking about how Hasbro is banking on the movies to help make money and the movie they are really banking on is the Transformers Movie. Read the article by clicking here.
Credit(s): Yahoo.com

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Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170767)
Posted by Marsekay on June 18th, 2007 @ 5:56pm CDT
i hope they do well.
heres for a repeat of the 80's!!
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170781)
Posted by i_amtrunks on June 18th, 2007 @ 6:09pm CDT
Interesting, although I dont like the sound of the Monopoly movie, I dont think it has the same kind of edge to it as Jumanji or Zathura...
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170785)
Posted by jgilkinson on June 18th, 2007 @ 6:12pm CDT
Marsekay wrote:i hope they do well.
heres for a repeat of the 80's!!


Seconded on both counts
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170788)
Posted by Booda on June 18th, 2007 @ 6:13pm CDT
Hasbro banking on Transformers?

...duh?
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170797)
Posted by Liege Evilmus on June 18th, 2007 @ 6:23pm CDT
Realy, not the Fantastic 4, or maybe a suprize Ghost Rider2!?!

WHODA THUNK IT!
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170813)
Posted by dabattousai on June 18th, 2007 @ 6:32pm CDT
Anything to bump Spider-Man 3 out of #1, that movie was crap and it deserves to be pushed out.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170816)
Posted by Gierling on June 18th, 2007 @ 6:34pm CDT
*waits for Monopoly movie winging*

"What the Hell, the little bald rich guy charged $1000 to stay at his boardwalk hotel!... CHILDHOOD RAPIGE!!!"
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170822)
Posted by Sideshow Sideswipe on June 18th, 2007 @ 6:37pm CDT
they already have tons of our money and the movie's not even out yet.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170824)
Posted by Starscream_8_my_Dog on June 18th, 2007 @ 6:39pm CDT
Just wish they had made a decent Megatron Movie Figure. I'm more then happy with the entire movie line ( Though 76' Bumblebee and Ratchet were a bit "Underwhelming") , And though I do feel Brawl and Bonecrusher should have been voyager sized, there molds are otherwise great, Bonecrusher specially.

Heres hoping Hasbro has a great summer of profits, so we can have more great toys.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170869)
Posted by Wheeljack35 on June 18th, 2007 @ 7:12pm CDT
Oh I think the movie will do very well
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170876)
Posted by SilverSurferX on June 18th, 2007 @ 7:18pm CDT
Starscream_8_my_Dog wrote:Just wish they had made a decent Megatron Movie Figure. I'm more then happy with the entire movie line ( Though 76' Bumblebee and Ratchet were a bit "Underwhelming") , And though I do feel Brawl and Bonecrusher should have been voyager sized, there molds are otherwise great, Bonecrusher specially.

Heres hoping Hasbro has a great summer of profits, so we can have more great toys.


This is just wave one of this series of toys. Taking into account Hasbros penchant for making multiples of each toy to soak die hard fans like us dry of cash their will be voyager class of each deluxe toy. My true hope is that make an OP figure for the movie that truly "automorphs" (a step above Ultimate Bumblebee). I would really like to see a fully automated OP and would pay big bucks for it.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170892)
Posted by Booda on June 18th, 2007 @ 7:28pm CDT
Well, as much as Hasbro would like to milk the die-hards, they do have to have a general public market to make it worth mass-producing the figures.

Otherwise, you get BotCon exclusives.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170899)
Posted by Prowl76 on June 18th, 2007 @ 7:37pm CDT
Tranformers is going to be bigger than ever I think.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170911)
Posted by Spooner on June 18th, 2007 @ 7:45pm CDT
That article just stated what I've been saying for months - no royalties to pay + licensing deals with other companies = $$$.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (170915)
Posted by Anonymous on June 18th, 2007 @ 7:46pm CDT
That would be hilarious if the film tanked.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171002)
Posted by Anonymous on June 18th, 2007 @ 8:26pm CDT
"That would be hilarious if the film tanked."--Salazaar

I agree. Instead of licensing the brand to Dreamworks, as Hasbro did, they should have been more involved in developing the Transformers franchise from its roots, as Marvel did with Spider-Man. Frankly, I'm not optimistic for this film's success. Sure, it will have a big opening week, but I doubt it will outdo "Spider-Man 3," "Shrek the Third" or "Pirates" in either opening or total gross receipts. Moreover, there is wider anticipation from a broader audience of people for the next Harry Potter film, which will debut one week after Transformers does. Harry Potter will crush Transformers. Bet on it!
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171093)
Posted by AutobotJazz on June 18th, 2007 @ 9:22pm CDT
It doesn't suprise they're banking on this one. This could be their big brand this year. Make or break time is coming up.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171135)
Posted by Roboto750 on June 18th, 2007 @ 9:54pm CDT
dabattousai wrote:Anything to bump Spider-Man 3 out of #1, that movie was crap and it deserves to be pushed out.


Agreed! It was easily the 2nd worst movie I've seen in 2007 (the first being "Epic Movie" - WORST FILM EVER). I've seen a lot of movies this year too.

Anyway, I think TF will be successful enough for Hasbro and to warrant the sequels, whether or not it actually breaks some records (which, again, I feel it does have a shot at).

8)
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171194)
Posted by lockepsb on June 18th, 2007 @ 10:33pm CDT
I'm a Transfan, and I am kinda hoping it bombs so they can turn to Spielberg and ask why the hell he gave the helm to Michael Bay?
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171369)
Posted by Autobot032 on June 18th, 2007 @ 11:49pm CDT
Gierling wrote:*waits for Monopoly movie winging*

"What the Hell, the little bald rich guy charged $1000 to stay at his boardwalk hotel!... CHILDHOOD RAPIGE!!!"


...it's funny you should mention that.

Ridley Scott is at the helm of an upcoming Monopoly film. (No lie. http://enewsi.com/news.php?catid=190&itemid=11223)

Anywho, those of you wanting and wishing the movie would crash and burn are being absolutely ridiculous.

Believe me, you want this film to do well. You really do. If it crashes and burns, we'll never see another movie, and Bay/Spielberg were the only ones capable of legitimizing the entire thing.... any legitimacy will be out the window and we'll be laughed out of the theater.

In fact, if it does crash and burn and does enough damage to the rep...Hasbro might even consider cutting their losses and drop the toyline altogether.

Think about it for a second:

1.) You build a toyline, spending billions on it over the years.

2.) You take a cartoon (a cheesy, 30 minute commercial) and you get two of the biggest names in Hollywood behind it and they do their best to legitimize and give weight to something so brainless and weightless...

3.) You go for the gusto pushing this thing, and spending millions upon millions more on the toy construction.

...and then it all crashes and burns.

1.) You'll have spent all that money on the toyline, and it will most assuredly do worse than you expected.

2.) No movies, no cartoons, no legitimacy, and you drag down the names of two of the biggest in Hollywood. If Bay and Spielberg are taken down by this, no one else in the biz will want to go near the property. Hell, even Uwe Boll might run for the hills.

3.) Money down the drain.

....after all of that, wouldn't *YOU* consider dropping it altogether? Salvage what's left of your reputation, and move on while you can?

Anyone with normal business sense would at least consider it.

And if this crashes and burns like you wish....you may not see TransFormers ever again.

Remember...be careful what you wish for, you just might get it.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171379)
Posted by SpacerAM2 on June 18th, 2007 @ 11:53pm CDT
I like to see it fail. Which it most certainly will. Because Robert Orci is both a Castro follower ,and is also focus on Star Trek more than transformers. Can't stand Orci's diabolical Castro avatar on Murphy's site. If Orci lived in Cuba he would of never been as wealthy as he is now. Guaranteed! Also cause Don Murphy is insanely evil ,and a very bad producer. Cause Bay is an ego driven maniac for doing it his own way ,and ignoring the fans. Talking smack about us on almost every interview. Spielberg for letting Bay commit chaos by destroying the tf film franchise at his first try. And for Hasbro not caring as usual. Cause Hasbro is going to make a profit on the huge transformers fan base. But they all won't make a penny from me on either the film or any of their other merchandise from the film.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171395)
Posted by Asderiphel on June 19th, 2007 @ 12:11am CDT
Autobot032 wrote:
Gierling wrote:*waits for Monopoly movie winging*

"What the Hell, the little bald rich guy charged $1000 to stay at his boardwalk hotel!... CHILDHOOD RAPIGE!!!"


...it's funny you should mention that.

Ridley Scott is at the helm of an upcoming Monopoly film. (No lie. http://enewsi.com/news.php?catid=190&itemid=11223)

Anywho, those of you wanting and wishing the movie would crash and burn are being absolutely ridiculous.

Believe me, you want this film to do well. You really do. If it crashes and burns, we'll never see another movie, and Bay/Spielberg were the only ones capable of legitimizing the entire thing.... any legitimacy will be out the window and we'll be laughed out of the theater.

In fact, if it does crash and burn and does enough damage to the rep...Hasbro might even consider cutting their losses and drop the toyline altogether.

Think about it for a second:

1.) You build a toyline, spending billions on it over the years.

2.) You take a cartoon (a cheesy, 30 minute commercial) and you get two of the biggest names in Hollywood behind it and they do their best to legitimize and give weight to something so brainless and weightless...

3.) You go for the gusto pushing this thing, and spending millions upon millions more on the toy construction.

...and then it all crashes and burns.

1.) You'll have spent all that money on the toyline, and it will most assuredly do worse than you expected.

2.) No movies, no cartoons, no legitimacy, and you drag down the names of two of the biggest in Hollywood. If Bay and Spielberg are taken down by this, no one else in the biz will want to go near the property. Hell, even Uwe Boll might run for the hills.

3.) Money down the drain.

....after all of that, wouldn't *YOU* consider dropping it altogether? Salvage what's left of your reputation, and move on while you can?

Anyone with normal business sense would at least consider it.

And if this crashes and burns like you wish....you may not see TransFormers ever again.

Remember...be careful what you wish for, you just might get it.


QFT.

Seriously, if the movie tanks, what kind of hobby do we have left? Transformers development will be slowed to a crawl. No new toys means no new kids getting interested, no new fans. We'll all be sitting on ebay trying to outbid each other for stuff that will eventually become valueless.

Everything is shaping up for TF's to do well: the buzz is good, the weekend is clear of competition, the FX is outstanding. Now, Monopoly on the other hand...

Well, Disney did make Haunted Mansion.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171401)
Posted by Roboto750 on June 19th, 2007 @ 12:19am CDT
Autobot032 wrote:
Gierling wrote:*waits for Monopoly movie winging*

"What the Hell, the little bald rich guy charged $1000 to stay at his boardwalk hotel!... CHILDHOOD RAPIGE!!!"


...it's funny you should mention that.

Ridley Scott is at the helm of an upcoming Monopoly film. (No lie. http://enewsi.com/news.php?catid=190&itemid=11223)

Anywho, those of you wanting and wishing the movie would crash and burn are being absolutely ridiculous.

Believe me, you want this film to do well. You really do. If it crashes and burns, we'll never see another movie, and Bay/Spielberg were the only ones capable of legitimizing the entire thing.... any legitimacy will be out the window and we'll be laughed out of the theater.

In fact, if it does crash and burn and does enough damage to the rep...Hasbro might even consider cutting their losses and drop the toyline altogether.

Think about it for a second:

1.) You build a toyline, spending billions on it over the years.

2.) You take a cartoon (a cheesy, 30 minute commercial) and you get two of the biggest names in Hollywood behind it and they do their best to legitimize and give weight to something so brainless and weightless...

3.) You go for the gusto pushing this thing, and spending millions upon millions more on the toy construction.

...and then it all crashes and burns.

1.) You'll have spent all that money on the toyline, and it will most assuredly do worse than you expected.

2.) No movies, no cartoons, no legitimacy, and you drag down the names of two of the biggest in Hollywood. If Bay and Spielberg are taken down by this, no one else in the biz will want to go near the property. Hell, even Uwe Boll might run for the hills.

3.) Money down the drain.

....after all of that, wouldn't *YOU* consider dropping it altogether? Salvage what's left of your reputation, and move on while you can?

Anyone with normal business sense would at least consider it.

And if this crashes and burns like you wish....you may not see TransFormers ever again.

Remember...be careful what you wish for, you just might get it.


Thank you for spelling it out for everyone. To sum it up, even if the movie tanks with the fanbase, but does good enough with the rest of the movie going public, the brand (i.e. future lines, comics, cartoons, etc.) is pretty secure. If the movie flops with all crowds, then you better start buying up anything TF you can get your hands on, because that's it! Though, there is the possibility of the (movie) toyline standing on its own legs, which would make for quite an interesting scenario...

But all this aside, there's enough hype out there that the movie will do decent enough at the theater to warrant "success." It may not crush the competition (which I hope it does), but it won't totally crash and burn at this point.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171406)
Posted by Autobot032 on June 19th, 2007 @ 12:24am CDT
SpacerAM2 wrote:I like to see it fail. Which it most certainly will. Because Robert Orci is both a Castro follower ,and is also focus on Star Trek more than transformers. Can't stand Orci's diabolical Castro avatar on Murphy's site. If Orci lived in Cuba he would of never been as wealthy as he is now. Guaranteed! Also cause Don Murphy is insanely evil ,and a very bad producer. Cause Bay is an ego driven maniac for doing it his own way ,and ignoring the fans. Talking smack about us on almost every interview. Spielberg for letting Bay commit chaos by destroying the tf film franchise at his first try. And for Hasbro not caring as usual. Cause Hasbro is going to make a profit on the huge transformers fan base. But they all won't make a penny from me on either the film or any of their other merchandise from the film.


Get over yourself. It's fans like you that make Bay say the things he says.

Orci's a Castro follower? WTF?! Plenty of people have had Castro pictures and icons, it doesn't always mean what you think. Plenty of people have reasons why they do what they do without being sinister. They also owe you no explanation at all, either.

Sad thing, until you mentioned him in your post, I had forgotten all about Don Murphy. The film and everyone else around him outclasses him by leaps and bounds so much so, that I had forgotten about his pointless and stupid little tirades long ago.

If Hasbro didn't care, we wouldn't have TFs period. Late '80s, G1 died out. A few years later, they tried to bring the line back to life with G2. It failed, but at least they tried. (They didn't have to.) Then they gave us Beast Wars (and telling you how much that didn't fail is pointless. Unless you're that oblivious, and you're starting to prove that to me....)

I admit that money's definitely a driving force behind all of this, I mean who doesn't see that? I'd be crazy and/or ignorant not to admit it, however...there's more than money behind it.

Hasbro does indeed appreciate the fans or we wouldn't have gotten the fanwanks we've received in these past few years. Hell, they've even had Aaron Archer at some of the BotCons (at least one to my knowledge) when they could just say "Hah! A convention? What losers. No, we won't attend. We have to spend time making more money. These lemmings will buy anything!" but they don't. They actually listen to our input, they actually give a damn about our opinion. Just because they can't answer all of our concerns or give into all of our demands, doesn't mean they're in it solely for the money.

As I said before, get over yourself. The world (especially the business world) doesn't revolve around you, and if you must continue bitching, please...get the hell out of the way so the rest of us can enjoy what you're willing to pass up.

More for us, ftw!

BTW, one key point that was noted in the original article:

The movie is one of the most anticipated of the summer. It won an MTV Movie Award this month for the best "Summer movie you haven't seen," and is opening on what has traditionally been one of the biggest moviegoing holidays of the year.

"They put their stake down and everybody avoided it," Silver said. "That is the biggest statement of how Hollywood expects the movie to be."
Even the industry is wowed enough to say "You know what? It's going to kick ass, it's time to admit it."
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171409)
Posted by Asderiphel on June 19th, 2007 @ 12:27am CDT
Autobot032 wrote:
SpacerAM2 wrote:I like to see it fail. Which it most certainly will. Because Robert Orci is both a Castro follower ,and is also focus on Star Trek more than transformers. Can't stand Orci's diabolical Castro avatar on Murphy's site. If Orci lived in Cuba he would of never been as wealthy as he is now. Guaranteed! Also cause Don Murphy is insanely evil ,and a very bad producer. Cause Bay is an ego driven maniac for doing it his own way ,and ignoring the fans. Talking smack about us on almost every interview. Spielberg for letting Bay commit chaos by destroying the tf film franchise at his first try. And for Hasbro not caring as usual. Cause Hasbro is going to make a profit on the huge transformers fan base. But they all won't make a penny from me on either the film or any of their other merchandise from the film.


Get over yourself. It's fans like you that make Bay say the things he says.

Orci's a Castro follower? WTF?! Plenty of people have had Castro pictures and icons, it doesn't always mean what you think. Plenty of people have reasons why they do what they do without being sinister. They also owe you no explanation at all, either.

Sad thing, until you mentioned him in your post, I had forgotten all about Don Murphy. The film and everyone else around him outclasses him by leaps and bounds so much so, that I had forgotten about his pointless and stupid little tirades long ago.

If Hasbro didn't care, we wouldn't have TFs period. Late '80s, G1 died out. A few years later, they tried to bring the line back to life with G2. It failed, but at least they tried. (They didn't have to.) Then they gave us Beast Wars (and telling you how much that didn't fail is pointless. Unless you're that oblivious, and you're starting to prove that to me....)

I admit that money's definitely a driving force behind all of this, I mean who doesn't see that? I'd be crazy and/or ignorant not to admit it, however...there's more than money behind it.

Hasbro does indeed appreciate the fans or we wouldn't have gotten the fanwanks we've received in these past few years. Hell, they've even had Aaron Archer at some of the BotCons (at least one to my knowledge) when they could just say "Hah! A convention? What losers. No, we won't attend. We have to spend time making more money. These lemmings will buy anything!" but they don't. They actually listen to our input, they actually give a damn about our opinion. Just because they can't answer all of our concerns or give into all of our demands, doesn't mean they're in it solely for the money.

As I said before, get over yourself. The world (especially the business world) doesn't revolve around you, and if you must continue bitching, please...get the hell out of the way so the rest of us can enjoy what you're willing to pass up.

More for us, ftw!


QFT x 2.

Well played, sir. Well played. :APPLAUSE:
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171422)
Posted by Roboto750 on June 19th, 2007 @ 12:39am CDT
Asderiphel wrote:
Autobot032 wrote:
SpacerAM2 wrote:I like to see it fail. Which it most certainly will. Because Robert Orci is both a Castro follower ,and is also focus on Star Trek more than transformers. Can't stand Orci's diabolical Castro avatar on Murphy's site. If Orci lived in Cuba he would of never been as wealthy as he is now. Guaranteed! Also cause Don Murphy is insanely evil ,and a very bad producer. Cause Bay is an ego driven maniac for doing it his own way ,and ignoring the fans. Talking smack about us on almost every interview. Spielberg for letting Bay commit chaos by destroying the tf film franchise at his first try. And for Hasbro not caring as usual. Cause Hasbro is going to make a profit on the huge transformers fan base. But they all won't make a penny from me on either the film or any of their other merchandise from the film.


Get over yourself. It's fans like you that make Bay say the things he says.

Orci's a Castro follower? WTF?! Plenty of people have had Castro pictures and icons, it doesn't always mean what you think. Plenty of people have reasons why they do what they do without being sinister. They also owe you no explanation at all, either.

Sad thing, until you mentioned him in your post, I had forgotten all about Don Murphy. The film and everyone else around him outclasses him by leaps and bounds so much so, that I had forgotten about his pointless and stupid little tirades long ago.

If Hasbro didn't care, we wouldn't have TFs period. Late '80s, G1 died out. A few years later, they tried to bring the line back to life with G2. It failed, but at least they tried. (They didn't have to.) Then they gave us Beast Wars (and telling you how much that didn't fail is pointless. Unless you're that oblivious, and you're starting to prove that to me....)

I admit that money's definitely a driving force behind all of this, I mean who doesn't see that? I'd be crazy and/or ignorant not to admit it, however...there's more than money behind it.

Hasbro does indeed appreciate the fans or we wouldn't have gotten the fanwanks we've received in these past few years. Hell, they've even had Aaron Archer at some of the BotCons (at least one to my knowledge) when they could just say "Hah! A convention? What losers. No, we won't attend. We have to spend time making more money. These lemmings will buy anything!" but they don't. They actually listen to our input, they actually give a damn about our opinion. Just because they can't answer all of our concerns or give into all of our demands, doesn't mean they're in it solely for the money.

As I said before, get over yourself. The world (especially the business world) doesn't revolve around you, and if you must continue bitching, please...get the hell out of the way so the rest of us can enjoy what you're willing to pass up.

More for us, ftw!


QFT x 2.

Well played, sir. Well played. :APPLAUSE:


Ditto! One of the true voices of reason here! ;)^
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171434)
Posted by SpacerAM2 on June 19th, 2007 @ 12:47am CDT
The true voice of reason is Jesus Christ. No one else compares. Fidel Castro is an Anti Christ ,and a dictator. People that praise a dictator like Castro can't be decent people. I call that selling out on both God and democracy.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171436)
Posted by on June 19th, 2007 @ 12:49am CDT
SpacerAM2 wrote:The true voice of reason is Jesus Christ. No one else compares. Fidel Castro is an Anti Christ ,and a dictator. People that praise a dictator like Castro can't be decent people. I call that selling out on both God and democracy.


Just quoting you so you can see my avatar. :? :lol:
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171438)
Posted by jimlv921977 on June 19th, 2007 @ 12:50am CDT
230 licensees!! You know Hasbro is going to market products to everyone male from 5 to 35. 30 years of males to market products to, this may very possibly be huge for Hasbro. Also, a Monopoly movie, how would that play. Hmm, a multibillionaire divies out large amounts of money to regular joes. But there's a catch, they need to make that money work for them, buying up properties and such, whoever has the most money after say a year is the ultimate winner, while losers have their fortune taken away from them. Image the regular joes, what sneaky underhanded things would they do to try to win the game of Monopoly.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171449)
Posted by Burn on June 19th, 2007 @ 12:58am CDT
metimoteo wrote:I agree. Instead of licensing the brand to Dreamworks, as Hasbro did, they should have been more involved in developing the Transformers franchise from its roots, as Marvel did with Spider-Man.


Except Hasbro don't really develop their characters do they? They just have someone come along, draw a couple of designs, whip up a couple of bios, then pretty much leave it up to an outside company to develop the comics and cartoons.

Hasbro just does the basics, it's outside companies like Marvel, Dreamwave, IDW, Mainframe etc.

Marvel however create their own characters and develop their own characters so of course they're going to have a hand in the movies because they created, developed and built the characters.

Hasbro simply doesn't do that.

-edit-

One other thing to consider, who has the rights to create toys based on Marvel characters? ;;)
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171451)
Posted by Bumbled on June 19th, 2007 @ 1:00am CDT
Go TF, I am taking my 2 mates and I to watch it as soon as it comes out here in Australia.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171459)
Posted by First-Aid on June 19th, 2007 @ 1:11am CDT
This is one of Hasbro's most consistent franchises. The interesting thing is that they really NEED it to succeed. The subsequent "death" of the Star Wars franchise from lack of new material is a foregone conclusion; sure, they will remake and remake figures, but really only the collectors will buy them...and the line cant be sustained on collectors only..just like a movie can't be successful if aimed at only the fans. The way Hasbro is playing this makes me suspect that they are tabbing Transformers to replace Star Wars as their big money maker. The franchise will not die if the movies fail; they will simply reinvent the line again, as they have numerous times before (G2, Machine Wars, Beast Wars, etc.). Movies may fail, but directors can be changed. If Bay screws things up, someone else will replace him. Spielberg and Hasbro won't broker failure with what is currently the number 3 boys toy line in the world- it's potentially financially devastating, which I think is why we're seeing such a (relatively) quick turnaround for TF2 (in 2009). The nice thing is if this flops, there are dozens of other stories to be told in the TF universe- Nebulos, Cybertron, origins of the TF's, a Dino/Dynobots spinoff, etc. We finally have the tech to make Transformers real and believable, making it more than just a toy commercial. Hasbro is banking almost their entire future on this movie...they won't let it fail. It may flop, but the line and Transformers will not fail...there's too much at stake.

EDIT: In case people missed it, advance tix are on sale at Fandango; this includes the advance July 2, 8pm shows in the States. Already got mine...have 16 people going, then going again to the midnite show. TWO WEEKS LEFT!!!!
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171479)
Posted by Senor Hugo on June 19th, 2007 @ 1:30am CDT
Eh, I just hope Hasbro decides to keep the classics line.

Also, it would be nice if they lost the rights to make Marvel figures. I don't know about you, but since Hasbro started making Marvel Legends, the Marvel Legends seemed to get worse.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171492)
Posted by Anonymous on June 19th, 2007 @ 1:58am CDT
Senor Hugo wrote:Eh, I just hope Hasbro decides to keep the classics line.

Also, it would be nice if they lost the rights to make Marvel figures. I don't know about you, but since Hasbro started making Marvel Legends, the Marvel Legends seemed to get worse.


All I know is that TF Titanium 6" figures collect no dust on shelves, but Marvel Titaniums NEVER F***ING MOVE. I have seen diabetic, limbless Oprah watchers move more often than those shelf-warmers. It is amazing that they sit so damned long! Literally, at the same store, for MONTHS, the same boxes sit and sit. It is, morbidly fascinating, in a way.

But, the TF film, will NOT tank. Not because of Bay, but because of all of the weight the name itself carries. It is not your typical sci-fi franchise. This is not Star Trek 27 here, or Star wars Prequel number 5:The Angst Years.

This is ginat f***ing robots (hopefully) beating the ever-hating s*** out of one another.

This will not be lame like Gundam's live-action belly flop: G-Savior. That was worse than even a typical Michael bay film. Really...that bad.

EVERYTHING Star Wars STILL sells 30 years on, even the figures...even with the ENDLESS rehashing of the same figures, but with different paint aps, and sculpts. It is not just collectors keeping that dead horse still alive--collectors are not that common, simply.

And one last thing: If the movie flops, it will NOT be over. Quit fooling yourself. This is not Rocklords, okay? This is a HUGE property, with a HUGE fanbase of fans of the old and the new, all over the civilized world. This is TFs, a series with coming up on 25 years of legacy (Good and bad) going for it. If the film tanks, they will just start from scratch again. Or, as is the case, you go back to what works :G1 and G1-derived material/figures. Just like original SW stuff, G1 stuff SELLS. Again, not everyone is a collector, so who else is buying all those TRU Soundwave reissues????????

Just TRY finding a G1 Titanium Ultra Magnus...I know I have...and I have been looking for MONTHS.

They failed after the first movie, and they made many many mistakes, but G2 came along and rekindled the spark for many of us who had to do without for so long, then can Beast Wars, which IMHO SAVED TFs from actually coming truly close to the dustbin of history, and you know all the rest. Hasbro just kept striking flint until it got the fire started again.

So easy, a caveman could do it!
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171522)
Posted by Anonymous on June 19th, 2007 @ 2:29am CDT
SpacerAM2 wrote:The true voice of reason is Jesus Christ. No one else compares. Fidel Castro is an Anti Christ ,and a dictator. People that praise a dictator like Castro can't be decent people. I call that selling out on both God and democracy.


I haven't had a sig quote for a while, but that was the best thing anyone has ever said. Especially if you actually meant it!
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171523)
Posted by Anonymous on June 19th, 2007 @ 2:31am CDT
Sheogorath wrote:
SpacerAM2 wrote:The true voice of reason is Jesus Christ. No one else compares. Fidel Castro is an Anti Christ ,and a dictator. People that praise a dictator like Castro can't be decent people. I call that selling out on both God and democracy.


I haven't had a sig quote for a while, but that was the best thing anyone has ever said. Especially if you actually meant it!


For once, I agree with SpacerAM

*Twilight Zone music starts playing*
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171533)
Posted by Anonymous on June 19th, 2007 @ 2:46am CDT
YouFearGalvatron wrote:
Sheogorath wrote:
SpacerAM2 wrote:The true voice of reason is Jesus Christ. No one else compares. Fidel Castro is an Anti Christ ,and a dictator. People that praise a dictator like Castro can't be decent people. I call that selling out on both God and democracy.


I haven't had a sig quote for a while, but that was the best thing anyone has ever said. Especially if you actually meant it!


For once, I agree with SpacerAM

*Twilight Zone music starts playing*


For the record, in case anyone didn't pick up on it: I was being sardonic.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171680)
Posted by KoH4711 on June 19th, 2007 @ 4:58am CDT
To be honest, I think it would take a cataclysmic failure to bring an end to the Transformers line. No matter what, the toy line is selling well. It has for a long time now. And unless the film grossed under $50 mill domestic(there's NO way that happens), it would keep going.

What WOULD happen, if the movie failed, is that Hasbro will cut things to make up for the losses. Things like, I dunno, Titaniums, Robot Heroes, Alternators, maybe even convention exclusives.

I've seen some people say by not buying a ticket, it would set up a sequel that would bring back all the classic voice actors, the classic designs, be a shot for shot remake of More Than Meets The Eye and, no doubt, find a cure for the heartbreak of psoriasis. But if the movie tanks, that's it. It took a lot of convincing for it to be made in the first place. Think anyone will take the risk again? And probably a lot of other 80's properties, like the super cool Voltron script that's going around, won't get made, either.

Still, my suspicion is that Transformers is going to make a ton of money.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171685)
Posted by Autobot032 on June 19th, 2007 @ 5:09am CDT
SpacerAM2 wrote:The true voice of reason is Jesus Christ. No one else compares. Fidel Castro is an Anti Christ ,and a dictator. People that praise a dictator like Castro can't be decent people. I call that selling out on both God and democracy.


No one said I compare, nor was anyone making the comparison, except you. (And let's face it, you are. No one compares to Christ, and I wouldn't want to be. Those are infinitely unending shoes to fill and not you, nor I could do it.) I'm a little disgusted you'd say such a thing. It might be that you simply worded it wrong, but it sounds bad.

I too am a Christian, I've accepted Christ as my savior. I have no problem with your statement as a general statement. It's nice to see someone else stand up and say something for our side.

I have a problem because it leads people to think you're comparing me, or anyone, next to Christ and it's just impossible to do. ...it actually bothers me a bit.

Again I say, no one's praising Castro. (Have you emailed or PMed Orci directly? He's a nice enough guy that I'm sure if you asked politely, he'd give the answer you require. Though he owes you nothing...)

Sheogorath wrote:For the record, in case anyone didn't pick up on it: I was being sardonic.


Yeah, and it wasn't necessary. Granted this shouldn't have been turned into anything remotely religious (there's a time and place for that), but you shouldn't have mocked him either. You have a problem with it, you take it to PM. You don't tear apart a person for their beliefs in public. You shouldn't tear anyone apart, period, but at least have the decency to do it without anyone else being able to point and laugh, or be pulled into it.

Senor Hugo wrote:Eh, I just hope Hasbro decides to keep the classics line.

Also, it would be nice if they lost the rights to make Marvel figures. I don't know about you, but since Hasbro started making Marvel Legends, the Marvel Legends seemed to get worse.


Classics is over. It truly is done. We were told it was nothing more than a filler line and they kept that promise. It was only meant to bridge the gap between the A/E/C trilogy and the movie line on store shelves. Hell, there's no comics or cartoons attached to it. It literally was a nod to the fans as a thank you, and a way to continue the merchandising train a rollin' as they waited to launch their next big strike on our wallets.

Classics was great while it lasted, but it's over. Gone. Done.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (171731)
Posted by Anonymous on June 19th, 2007 @ 6:28am CDT
Autobot032 wrote:
Sheogorath wrote:For the record, in case anyone didn't pick up on it: I was being sardonic.


Yeah, and it wasn't necessary. Granted this shouldn't have been turned into anything remotely religious (there's a time and place for that), but you shouldn't have mocked him either. You have a problem with it, you take it to PM. You don't tear apart a person for their beliefs in public. You shouldn't tear anyone apart, period, but at least have the decency to do it without anyone else being able to point and laugh, or be pulled into it.


It had nothing to do with religion, I take issue with him saying that anyone who praises Castro can't be a decent person. An insidiously stupid comment like that, born from a narrow-minded, ignorant, judgemental attitude deserves to be mocked, and others should point and laugh at him.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (172042)
Posted by Asderiphel on June 19th, 2007 @ 11:41am CDT
Sheogorath wrote:
Autobot032 wrote:
Sheogorath wrote:For the record, in case anyone didn't pick up on it: I was being sardonic.


Yeah, and it wasn't necessary. Granted this shouldn't have been turned into anything remotely religious (there's a time and place for that), but you shouldn't have mocked him either. You have a problem with it, you take it to PM. You don't tear apart a person for their beliefs in public. You shouldn't tear anyone apart, period, but at least have the decency to do it without anyone else being able to point and laugh, or be pulled into it.


It had nothing to do with religion, I take issue with him saying that anyone who praises Castro can't be a decent person. An insidiously stupid comment like that, born from a narrow-minded, ignorant, judgemental attitude deserves to be mocked, and others should point and laugh at him.


Sheogorath is right on this one. No one but Spacer is talking about communism, Castro or God, and just because he drops a Jesus-bomb doesn't mean he gets off for being a prick. We were talking about an American capitalist movie making money, not the End of Days.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (172101)
Posted by Robinson on June 19th, 2007 @ 12:29pm CDT
Whether he was standing up for his beliefs and stating his opinion in a political and religious post it doesnt belong in this thread. This topic is about how much hasbro wants this movie to succeed, and most accounts it looks like it will. Attacking Orci's "beliefs" because he has a certain pic in his avatar is the most absurd thing I have seen in a while. Also while being on a public forum you leave yourself open to ridicule and mockery. It's the price you pay for being on a forum such as this. He simply wants the movie to fail because its not "his" vision of what a transformers movies should be and that is an opinion shared by what is now a relatively small group of transfas when compared to the general public that is hyped to see this movie.

If this movie does fail, no one is going to be rushing right out to make a reboot to the franchise within the next 5-10 years. And Bay will simply say "I told you it was a damn toy movie and lame concept but I gave it my best shot and look what happened" Transformers will suffer, they may not go away but it wil indeed suffer and will probably take another "beast wars" type of reimagining in order to spark a new level of interest.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (172188)
Posted by Autobot032 on June 19th, 2007 @ 2:14pm CDT
Sheogorath wrote:
Autobot032 wrote:
Sheogorath wrote:For the record, in case anyone didn't pick up on it: I was being sardonic.


Yeah, and it wasn't necessary. Granted this shouldn't have been turned into anything remotely religious (there's a time and place for that), but you shouldn't have mocked him either. You have a problem with it, you take it to PM. You don't tear apart a person for their beliefs in public. You shouldn't tear anyone apart, period, but at least have the decency to do it without anyone else being able to point and laugh, or be pulled into it.


It had nothing to do with religion, I take issue with him saying that anyone who praises Castro can't be a decent person. An insidiously stupid comment like that, born from a narrow-minded, ignorant, judgemental attitude deserves to be mocked, and others should point and laugh at him.


Asderiphel wrote:Sheogorath is right on this one. No one but Spacer is talking about communism, Castro or God, and just because he drops a Jesus-bomb doesn't mean he gets off for being a prick. We were talking about an American capitalist movie making money, not the End of Days.


Robinson wrote:Whether he was standing up for his beliefs and stating his opinion in a political and religious post it doesnt belong in this thread. This topic is about how much hasbro wants this movie to succeed, and most accounts it looks like it will. Attacking Orci's "beliefs" because he has a certain pic in his avatar is the most absurd thing I have seen in a while. Also while being on a public forum you leave yourself open to ridicule and mockery. It's the price you pay for being on a forum such as this. He simply wants the movie to fail because its not "his" vision of what a transformers movies should be and that is an opinion shared by what is now a relatively small group of transfas when compared to the general public that is hyped to see this movie.

If this movie does fail, no one is going to be rushing right out to make a reboot to the franchise within the next 5-10 years. And Bay will simply say "I told you it was a damn toy movie and lame concept but I gave it my best shot and look what happened" Transformers will suffer, they may not go away but it wil indeed suffer and will probably take another "beast wars" type of reimagining in order to spark a new level of interest.


Excellent points all around. I fully agree.

Although I must say, if this movie tanks...I'm not sure even a Beast Wars type of resurgence would do it for us. Lightning never strikes the same place twice, and Hasbro's lineups over the years have proven that beyond the shadow of a doubt.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (172219)
Posted by Kayevcee on June 19th, 2007 @ 2:40pm CDT
I would just like to stop for a moment in the midst of this fascinating discussion to say that I and about a thousand other (possibly slightly drunk) Botcon attendees will be in a cinema in Rhode Island watching this giant robot explodathon in nine days. Nine days. Holy crap.

NINE DAYS? I need to pack! Where's my f***ing suitcase?

-Nick
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (172263)
Posted by Anonymous on June 19th, 2007 @ 3:47pm CDT
Sheogorath wrote:
YouFearGalvatron wrote:
Sheogorath wrote:
SpacerAM2 wrote:The true voice of reason is Jesus Christ. No one else compares. Fidel Castro is an Anti Christ ,and a dictator. People that praise a dictator like Castro can't be decent people. I call that selling out on both God and democracy.


I haven't had a sig quote for a while, but that was the best thing anyone has ever said. Especially if you actually meant it!


For once, I agree with SpacerAM

*Twilight Zone music starts playing*


For the record, in case anyone didn't pick up on it: I was being sardonic.


I wasn't.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (172647)
Posted by SpacerAM2 on June 19th, 2007 @ 7:50pm CDT
Sheogorath point the finger at me all you want for all I care. Lol! But I know this Transformers film will fail once it comes out. Rest assure! I don't like many of the people that are handling the film. They need a reality check like this film not doing well critic wise. I'd like to see what you'll say later. Chuckles!
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (172667)
Posted by SpacerAM2 on June 19th, 2007 @ 7:55pm CDT
If I'm wrong and if the film succeeds I'll eat my own words. But somehow that's very unlikely Sheogorath. So we'll see whose the bigger fool. A couple of more days to go! This is going to be an exciting contest for sure.
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (172671)
Posted by on June 19th, 2007 @ 7:57pm CDT
SpacerAM2 wrote:Sheogorath point the finger at me all you want for all I care. Lol! But I know this Transformers film will fail once it comes out. Rest assure!


You have the gift for precognition! I salute you! :-? :lol:
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (172745)
Posted by Robinson on June 19th, 2007 @ 8:25pm CDT
SpacerAM2 wrote:Sheogorath point the finger at me all you want for all I care. Lol! But I know this Transformers film will fail once it comes out. Rest assure! I don't like many of the people that are handling the film. They need a reality check like this film not doing well critic wise. I'd like to see what you'll say later. Chuckles!



So because you personally dont like the ppl behind the movie then the movie itself will fail?
Re: Hasbro Banking on "Transformers" Hitting It Big at Box Office (172926)
Posted by SpacerAM2 on June 19th, 2007 @ 9:34pm CDT
Nope due to their massive egos ,and greed. I'm not too fond of Hasbro either. As of late. This film will stink. I can sense it. Most remakes are stinking right now. Hollyweird rarely ever gets it right. I'm boycotting this typical Bay train wreck. I've never cared for Bay or any of his film. Honestly I've never paid to watch any of his films at the cinema ,or own any of Bay's dvds. I'm happy I got my whole g1 set along with the orginal movie.

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