Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel)

Saturday, June 26th, 2010 9:25AM CDT

Categories: Site News, Toy News, Event News
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This is the annual event everyone loves. Lots of reveals! Stayed tuned for more information. Keep refreshing this page!

Aaron Archer
Greg Lombardo
Matt Baylog
Bill Rawley
Brian Welch
(didn't catch the name of the Hasbro employee in the middle)

HUNT FOR THE DECEPTICONS

Legends Class
--------------
Cyberfire Bumblebee
Optimus Prime
Ravage
Rampage
Sandstorm (Beachcomber redeco)
Tracker Hound
Long Haul (new mold)
Dust Storm
Override (blue Sideways)

Scout Class
Hubcap (should've been Big Daddy)
Brimstone
Crankstart
Backfire
Insecticon (new mold, ROTF)
Breacher (new mold)
Firetrap (Scattorshot repaint)
Sunspot (Skystalker repaint)

Deluxe Class
--------------
Bumblebee
Jetblade
Sea Attack Ravage
Ironhide
Sidearm Sideswipe
Hailstorm (new mold, shoots 8 missiles, looks awesome ... went in depth about toy's design)
Elita-1 (repaint)
Tomahawk (new mold, attack apache helicopter, looks really cool, projectile missiles)
Terradive (new mold, alluded to repaint with new head later down the road)
Electrostatic Jolt
Rescue Ratchet

Voyager Class
--------------
Sea Spray
Ratchet
Payload
Battle Blades Optimus Prime (voyager, has matrix)
Banzai-Tron
Highbrow (looks awesome - twin boom fighter, has mask that goes up and down like flight goggles)

Leader Class
--------------
Starscream (finally)
Optimus Prime (battle damage deco in robot mode, has battle hooks)

Other
--------------
Battle Ops Bumblebee (lots of cool features and easter eggs)
Human Alliance Jazz & Captain Lennox
Human Alliance Mikaela & Sideswipe (black Sideswipe, new Mikeala mold w/ pony tail)

TRANSFORMERS GENERATIONS

Deluxe Class
--------------
WFC Cybertronian Bumblebee
WFC Cybertronian Optimus Prime
WFC Cybertronian Megatron
WFC Cybertronian Soundwave
Thrust
Drift
Dirge (Henkei mold)
Darkmount (Straxus)
Red Alert
Blurr (Drift repaint, new head, IDW head)

POWER CORE COMBINERS

2 Packs
--------------
Huffer w/ Cali-Burst
Smolder w/ Chopster
Seachlight w/ Backwind
Icepick w/ Chainclaw (Icepick is a snow groomer?)
Leadfoot w/ Pinpoint (Mirage-esque design)
Windburn w/ Darkray (repaint)
Darkstream w/ Razorbeam (repaint)
Steelshot w/ Pinpoint (repaint)
(NOTE: I think the last 3 repaints from the main figure from the 5 packs)

5 Packs
--------------
Bombshock (Combaticons)
Skyburst (Aerialbots)
Doubleclutch (Rallybots)
Mudslinger (Destructicons)
Stakeout (Protectobots - uses Smolder as main guy)
Crankcase (Destrons - previously known as the Stunticons in Wal-Mart's computers)

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Additional notes from Q&A
----------------------------
Dinobot Combiners? Come to the panel tomorrow
Recon Ravage stickers only for that promotion
Sounds like you should buy the TFA toys that you want from Japan but Hasbro says they still have intention to release them over time.
Robot Heroes done for the time being
Nothing really noteworthy has come out of the Q&A
Check back tomorrow for news from the Hasbro Designers panel at 11:00am Eastern.

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Click here to post your comment about this news story!

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090728)
Posted by freaky777 on June 26th, 2010 @ 9:48am CDT

Wow really exicted to see images of Highbrow and the HA SideSwipe figure. It looks to be an awesome time indeed.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090731)
Posted by DetectiveFork on June 26th, 2010 @ 10:01am CDT

Yeah, I'd love it if Highbrow was a remake of the G1 Headmaster.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090732)
Posted by Megazarak on June 26th, 2010 @ 10:10am CDT

Sucks that there are so many repaints in the PCC line, especially since it looks like some of the 2 packs guys will become some of the 5 pack guys and vice versa.

New Sideswipe sounds pretty cool, weird how they paired him up with Mikaela. HA Jazz is obvsiously going to be great. Mostly good news there as well as some great new figures.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090735)
Posted by Blurrz on June 26th, 2010 @ 10:27am CDT

Good news... Human Alliance Black Sideswipe? Interesting.

Looking forward to Gen Blurr.. gonna be such a beauty.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090740)
Posted by Starscream103 on June 26th, 2010 @ 10:51am CDT

Cant wait for Blurr

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090742)
Posted by guardianprime on June 26th, 2010 @ 10:57am CDT

When can we expect to see pictures?

were photos allowed during this panel?

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090744)
Posted by Blurrz on June 26th, 2010 @ 11:01am CDT

guardianprime wrote:When can we expect to see pictures?

were photos allowed during this panel?

1. When Hasbro's at SDCC
2. No.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090746)
Posted by LiKwid on June 26th, 2010 @ 11:02am CDT

guardianprime wrote:When can we expect to see pictures?

were photos allowed during this panel?

You can take still frame pics but no audio or video recording devices are allowed..Most of the stuff the show is on a slide projector, noting physical to see.

I was sick today so i took today off from the con but i'll be back tommorow for sure

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090753)
Posted by DaiShanPrime on June 26th, 2010 @ 11:32am CDT

Blurr will be a repaint of Generations Drift (which I picked yest btw)??? If yes. I might return drift then.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090756)
Posted by Jelze Bunnycat on June 26th, 2010 @ 11:40am CDT

DaiShanPrime wrote:Blurr will be a repaint of Generations Drift (which I picked yest btw)??? If yes. I might return drift then.

Yup. Mind you, his head will be based on his IDW comics incarnation.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090761)
Posted by LOST Cybertronian on June 26th, 2010 @ 11:50am CDT

Dinobot combiners? Could be interesting as long as they are not as lame as the energon grimlock and swoop and definately not a repaint either.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090764)
Posted by Jelze Bunnycat on June 26th, 2010 @ 12:05pm CDT

Unicronic wrote:Dinobot combiners? Could be interesting as long as they are not as lame as the energon grimlock and swoop and definately not a repaint either.

Knowing Hasbro, they're probably part of a future wave of PCC's. Which would be very interesting to see to say the least. Dinosaur combiners were planned, back in G1; one as an adversary for Piranacon, with a T-Rex, Ankylosaurus, Pterodactyl, Dimetrodon and Styracosaurus, and another with just a T-Rex, Stegosaurus and Pterodactyl. Both never came to pass however.

If anybody needs an idea what Blurr's head will look like: Panel of Spotlight: Blurr, on TFWiki

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090765)
Posted by LOST Cybertronian on June 26th, 2010 @ 12:16pm CDT

JelZe GoldRabbit wrote:
Unicronic wrote:Dinobot combiners? Could be interesting as long as they are not as lame as the energon grimlock and swoop and definately not a repaint either.

Knowing Hasbro, they're probably part of a future wave of PCC's. Which would be very interesting to see to say the least. Dinosaur combiners were planned, back in G1; one as an adversary for Piranacon, with a T-Rex, Ankylosaurus, Pterodactyl, Dimetrodon and Styracosaurus, and another with just a T-Rex, Stegosaurus and Pterodactyl. Both never came to pass however.

If anybody needs an idea what Blurr's head will look like: Panel of Spotlight: Blurr, on TFWiki

That sounds like those could've been awesome. Even though the individual dinos didn't have robot modes, magmatron is the ultimate dino combiner. He is a really awesome fig and my favorite.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090766)
Posted by DaiShanPrime on June 26th, 2010 @ 12:17pm CDT

JelZe GoldRabbit wrote:If anybody needs an idea what Blurr's head will look like: Panel of Spotlight: Blurr, on TFWiki

His head looks very G1-ish. I ♥ it! Thanks

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090768)
Posted by Jelze Bunnycat on June 26th, 2010 @ 12:27pm CDT

Unicronic wrote:
JelZe GoldRabbit wrote:
Unicronic wrote:Dinobot combiners? Could be interesting as long as they are not as lame as the energon grimlock and swoop and definately not a repaint either.

Knowing Hasbro, they're probably part of a future wave of PCC's. Which would be very interesting to see to say the least. Dinosaur combiners were planned, back in G1; one as an adversary for Piranacon, with a T-Rex, Ankylosaurus, Pterodactyl, Dimetrodon and Styracosaurus, and another with just a T-Rex, Stegosaurus and Pterodactyl. Both never came to pass however.

If anybody needs an idea what Blurr's head will look like: Panel of Spotlight: Blurr, on TFWiki

That sounds like those could've been awesome. Even though the individual dinos didn't have robot modes, magmatron is the ultimate dino combiner. He is a really awesome fig and my favorite.

The closest G1 Dinosaur combiner we'll get is Nekketsu Gattai Go-Zaurer, from Tomy's Eldoran series. It's similar to a Brave series robot (in fact, some fans put Brave and Eldoran together with the Takara-Tomy merger), except the individual components don't have robot modes. Here's some links to review of the toys:

Nekketsu Gattai Go-Zaurer, on CollectionDX (Korean release)
Nekketsu Shinka Granzaurer, on CollectionDX

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090769)
Posted by LOST Cybertronian on June 26th, 2010 @ 12:41pm CDT

JelZe GoldRabbit wrote:
Unicronic wrote:
JelZe GoldRabbit wrote:
Unicronic wrote:Dinobot combiners? Could be interesting as long as they are not as lame as the energon grimlock and swoop and definately not a repaint either.

Knowing Hasbro, they're probably part of a future wave of PCC's. Which would be very interesting to see to say the least. Dinosaur combiners were planned, back in G1; one as an adversary for Piranacon, with a T-Rex, Ankylosaurus, Pterodactyl, Dimetrodon and Styracosaurus, and another with just a T-Rex, Stegosaurus and Pterodactyl. Both never came to pass however.

If anybody needs an idea what Blurr's head will look like: Panel of Spotlight: Blurr, on TFWiki

That sounds like those could've been awesome. Even though the individual dinos didn't have robot modes, magmatron is the ultimate dino combiner. He is a really awesome fig and my favorite.

The closest G1 Dinosaur combiner we'll get is Nekketsu Gattai Go-Zaurer, from Tomy's Eldoran series. It's similar to a Brave series robot (in fact, some fans put Brave and Eldoran together with the Takara-Tomy merger), except the individual components don't have robot modes. Here's some links to review of the toys:

Nekketsu Gattai Go-Zaurer, on CollectionDX (Korean release)
Nekketsu Shinka Granzaurer, on CollectionDX

Thank you, go-saurer looks really sweet, might have to pick it up one of these days to go with the other braves that I have. Know any video reviews? I couldn't find any.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090789)
Posted by Dr. Caelus on June 26th, 2010 @ 1:53pm CDT

Megazarak wrote:Sucks that there are so many repaints in the PCC line, especially since it looks like some of the 2 packs guys will become some of the 5 pack guys and vice versa.

This actually makes me very happy - I'd really hoped I'd be able to get the core scout class component to the Aerialbot combiner (and maybe some of the others) without having to pay an extra $10 on those crappy legends limbs (I much prefer the minicons in the two packs).

They'll be repainted, of course, but it was the mold I liked.

A shame we'll have to wait for SDCC to get pics.

Edit: Or an extra $20 if the "list price" on TRU's website is to be believed!

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090828)
Posted by Burn on June 26th, 2010 @ 3:31pm CDT

So absoloutely nothing new from that panel. The bulk of those figures mentioned i've already seen in shops and the rest we already knew about.

Those "leaks" must really annoy Hasbro.

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090885)
Posted by Kibble on June 26th, 2010 @ 8:38pm CDT

Blurrz wrote:Good news... Human Alliance Black Sideswipe? Interesting.

Am I correct in that there are currently no pics floating around of this as of yet? I almost hope it doesn't look as cool as it potentially sounds...

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090930)
Posted by zenosaurus_x on June 26th, 2010 @ 9:30pm CDT

JelZe GoldRabbit wrote:
Unicronic wrote:Dinobot combiners? Could be interesting as long as they are not as lame as the energon grimlock and swoop and definately not a repaint either.

Knowing Hasbro, they're probably part of a future wave of PCC's. Which would be very interesting to see to say the least. Dinosaur combiners were planned, back in G1; one as an adversary for Piranacon, with a T-Rex, Ankylosaurus, Pterodactyl, Dimetrodon and Styracosaurus, and another with just a T-Rex, Stegosaurus and Pterodactyl. Both never came to pass however.

If anybody needs an idea what Blurr's head will look like: Panel of Spotlight: Blurr, on TFWiki

As awesome as they sound it makes me wish they wouldn't be PCC....so small...

Re: Notes from Hasbro's Marketing Review panel (aka Hasbro Toy panel) (1090950)
Posted by Mkall on June 26th, 2010 @ 9:56pm CDT

Burn wrote:So absoloutely nothing new from that panel. The bulk of those figures mentioned i've already seen in shops and the rest we already knew about.

Those "leaks" must really annoy Hasbro.

Actually, this is only the first half. On Sunday they're doing a more in-depth look at the design process and will have several more reveals (concept sketches and prototypes most likely)