Transformers Prime – Darkness Rising Presented for the First Time as a Feature -Length Movie

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For Immediate Release

Prepare to Experience the World of TRANSFORMERS PRIME!

TRANSFORMERS PRIME – DARKNESS RISING

PRESENTED FOR THE FIRST TIME AS

A FEATURE-LENGTH MOVIE

Featuring The 5-Part Original Miniseries Seamlessly Edited Together in

This Special Widescreen Movie Presentation and Exciting Bonus Content

OWN IT ON DVD DECEMBER 6, 2011

FROM SHOUT! FACTORY

“MEGATRON has not been seen nor heard from in sometime, and if his return is imminent, it could be catastrophic,” said OPTIMUS PRIME.



The lure of the TRANSFORMERS saga starts a new chapter as all foes return, legendary heroes rise, and new ones are found in unlikely places. The new CGI animated series TRANSFORMERS PRIME which currently airs on The Hub television network and is a Hasbro Studios production, deepens the epic mythology of both the AUTOBOTS and DECEPTICONS, while starting fresh for a new generation of fans. Arch rivals the AUTOBOTS and the evil DECEPTICONS, lead by MEGATRON once again face-off in their rivalry for control of Earth in this new show. Celebrate the triumphant return of the AUTOBOTS through cutting-edge CGI animation with TRANSFORMERS PRIME – DARKNESS RISING. In early 2011, loyal TRANSFORMERS fans, as well as families and kids, were introduced to this visually stunning five-part miniseries on The Hub. Optimus Prime, Bumblebee, Arcee, AUTOBOT Ratchet, Bulkhead, and many others are back to "roll out" against Megatron's latest attempt to conquer Earth. And Megatron proves to be more powerful than ever, having acquired a rare element that allows him mastery over life itself. OPTIMUS PRIME and the AUTBOTS may be few against the Decepticon hordes, but they find increased strength through bonds forged with three human teenagers.



On December 6, 2011, Shout! Factory, in collaboration with Hasbro, will release TRANSFORMERS PRIME – DARKNESS RISING DVD, featuring the entire five action-packed episodes edited together in a seamless, riveting movie and special bonus content that includes animatics and a special look at concept designs for characters and backgrounds. Delivering a new level of heavy metal action and family entertainment for all ages, this highly collectible DVD is priced to own with a suggested retail price of $14.97.



TRANSFORMERS PRIME – DARKNESS RISING boasts an all-star voice cast, including Peter Cullen, Frank Welker, Steve Blum, Jeffrey Combs, Dwayne Johnson, among other notables. TRANSFORMERS PRIME is produced by Hasbro Studios. Alex Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman and Orci served as writers for the feature films TRANSFORMERS and TRANSFORMERS: Revenge of the Fallen.



About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company’s world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as THE TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multiplatform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.



Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.


About Shout! Factory

Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com.



Emmy® is the trademark property of the Academy for Television Arts & Sciences/ The National Academy for Television Arts & Sciences. Grammy® is the registered trademark of the national Academy of Recording Arts & Sciences, Inc.

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