First Listing for Transformers Hotwheels Toys

Thursday, February 15th, 2024 2:47PM CST

Categories: Toy News, Collectables
Posted by: william-james88 Views: 72,261

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Have you seen those licenced Hotwheels toys in stores? They have some for x-men, Mandalorian, dc heroes and the like. And now we will have some Transformers as well. They will be in 1/64 scale, so the standard Hotwheels size we know. The difference between these and Jada toys is that these would not be the Transformers characters in alt mode but instead, like other Hotwheels licenced toys, be cars with the character's logo or image on it. And that's evident with the fact that aside from the Beetle, none of the other cars are typical alt modes of Transformers characters. You can see all the car brands used below.
These are supposed to come out in April and should retail at the same price as any other licenced Hotwheels toy. Here are the details from Tom's Modelauto store:

Brand:Assortment/ Mix
Model:Transformers mix
Description:1/64 Transformers mix of 24pcs

This box contains;
5x HRV58 1932 Ford
5x HRV59 Morris Mini
5x HRV60 60's Fiat 500D
5x HRV61 1967 Austin Mini vasn
4x HRV62 Volkswagen Classic Bug
Content : 24 pieces à € 4.12 p/pc
Manufacturer :
Hotwheels
Category :
Movie/TV/Games/Comics
Scale :
1/64
Colour :
various
Price : € 98.99

https://www.toms.nl/thescalemodeler/art ... 83-977G~24

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Re: First Listing for Transformers Hotwheels Toys (2176639)
Posted by nwr_levi on February 15th, 2024 @ 3:12pm CST

Whilst it is disappointing that they won't be characters in their alt modes, I am actually excited for this!

Not really for the Hot wheels themselves, but the possibilities it opens up

Mattel owns Thomas and Hotwheels, and seeing that they are willing to partner up with Hasbro to make Transformers-branded items, maybe sometime in the future we could see a Thomas x Transformers mashup? Tomy also makes several Thomas toys like the Plarail line, so that could help solidify the relationship even more.

I know its wishful thinking, but anything is possible! :-D

Re: First Listing for Transformers Hotwheels Toys (2176659)
Posted by Overcracker on February 15th, 2024 @ 7:29pm CST

william-james88 wrote:
Overcracker wrote:
william-james88 wrote:Have you seen those licenced Hotwheels toys in stores? They have some for x-men, mandalorian, dc heroes and the like. And now we will have some Transformers as well

https://www.toms.nl/thescalemodeler/art ... 83-977G~24

Odd, wasn’t that Jada Toys schtick?

No, Jada was representing the alt modes of the characters in model car form. This is just hotwheels cars with some licencing on it (like a pic of Bee on the hood or something like that).

Ahh, well that’s even less interesting.

Re: First Listing for Transformers Hotwheels Toys (2176663)
Posted by william-james88 on February 15th, 2024 @ 10:58pm CST

Overcracker wrote:
william-james88 wrote:
Overcracker wrote:
william-james88 wrote:Have you seen those licenced Hotwheels toys in stores? They have some for x-men, mandalorian, dc heroes and the like. And now we will have some Transformers as well

https://www.toms.nl/thescalemodeler/art ... 83-977G~24

Odd, wasn’t that Jada Toys schtick?

No, Jada was representing the alt modes of the characters in model car form. This is just hotwheels cars with some licencing on it (like a pic of Bee on the hood or something like that).

Ahh, well that’s even less interesting.

Yeah, it's generic and unessential, the toy car equivalent to Optimus appearing on a T shirt at Walmart.

Re: First Listing for Transformers Hotwheels Toys (2176668)
Posted by Emerje on February 16th, 2024 @ 9:27am CST

I mean, it could be worse, they could do Optimus Prime's head on wheels.

STL065215.jpg

i93942a-1200x1200.jpg

I for one am happy we're avoiding the whole Hot Wheels Character Cars line.

Emerje

Re: First Listing for Transformers Hotwheels Toys (2176679)
Posted by -Kanrabat- on February 16th, 2024 @ 3:05pm CST

Just a van with a picture of Optimus on it would be boring.

I'd much prefer weird-ass vehicles like the MOTU ones.

Re: First Listing for Transformers Hotwheels Toys (2176681)
Posted by Overcracker on February 16th, 2024 @ 3:42pm CST

I think this is a good line to recreate the G2 GoBots. A red Lamborghini Diablo with Optimus Prime on the hood and maybe neon yellow wheels would at least be funny.

G2-toy_OptimusPrime_GoBotTakara.jpg

Re: First Listing for Transformers Hotwheels Toys (2176716)
Posted by william-james88 on February 17th, 2024 @ 9:55pm CST

Emerje wrote:I mean, it could be worse, they could do Optimus Prime's head on wheels.

STL065215.jpg

i93942a-1200x1200.jpg

I for one am happy we're avoiding the whole Hot Wheels Character Cars line.

Emerje

Whats the yellow car and green car n the disney ones? I’m stumped

Re: First Listing for Transformers Hotwheels Toys (2176721)
Posted by Emerje on February 18th, 2024 @ 9:21am CST

william-james88 wrote:
Emerje wrote:I mean, it could be worse, they could do Optimus Prime's head on wheels.

STL065215.jpg

i93942a-1200x1200.jpg

I for one am happy we're avoiding the whole Hot Wheels Character Cars line.

Emerje

Whats the yellow car and green car n the disney ones? I’m stumped

Green is Peter Pan, mostly his outfit, the fin is the feather in his cap.
Yellow is even more abstract, it's Belle, mainly her yellow dress... and hair...

Emerje

Re: First Listing for Transformers Hotwheels Toys (2176775)
Posted by steve2275 on February 20th, 2024 @ 4:00am CST

If these were the 84 85 and 86 characters I'd BUY THEM ALL :-D

Re: First Listing for Transformers Hotwheels Toys (2176943)
Posted by snavej on February 22nd, 2024 @ 7:06am CST

That Mini! Ready for a Mr. Bean crossover! :lol:

Re: First Listing for Transformers Hotwheels Toys (2177987)
Posted by william-james88 on March 18th, 2024 @ 10:26pm CDT

Hasbro is collaborating with it's great industry foe, Mattel. We had Transformers on Uno games and now we have them adorning Hotwheels products. As mentioned before, the assumption was that the Hotwheels products would not in any way be the characters but simply licensed art pasted on. And that's exactly what we are seeing with these new Skate toys. They come with a skateboard that has some Transformers art along with thematic shoes for your fingers.

There will be more Hotwheels product coming.

The images come from the Oeschle website.

Re: First Listing for Transformers Hotwheels Toys (2177988)
Posted by cloudballoon on March 19th, 2024 @ 1:01am CDT

Feels like Mattel is throwing pity licensing money to Hasbro after it's last financial report.

(Of course I jest, product concept-to-retail cycles take much longer)

Re: First Listing for Transformers Hotwheels Toys (2177989)
Posted by Deliverence on March 19th, 2024 @ 1:13am CDT

Out of all the possibilities of this collab, this one never crossed my mind!

Re: First Listing for Transformers Hotwheels Toys (2177991)
Posted by Dino-Snarl on March 19th, 2024 @ 1:24am CDT

No thanks.

Re: First Listing for Transformers Hotwheels Toys (2177992)
Posted by Emerje on March 19th, 2024 @ 2:32am CDT

This was definitely not on my 2024 bingo card.

Emerje

Re: First Listing for Transformers Hotwheels Toys (2177994)
Posted by Gauntlet101010 on March 19th, 2024 @ 5:53am CDT

I guess people collect these too...

Hopefully they'll make something actually exciting. Mattel and Hasbro collaborating was supposed to be big news, but if neither brand will share their big brands then what's the point?

Re: First Listing for Transformers Hotwheels Toys (2177997)
Posted by william-james88 on March 19th, 2024 @ 8:26am CDT

Gauntlet101010 wrote:I guess people collect these too...

Hopefully they'll make something actually exciting. Mattel and Hasbro collaborating was supposed to be big news, but if neither brand will share their big brands then what's the point?

We made it big news due to their inagined rivalry, but it wasnt really anything more than a licensing deal like any other. Hasbro wants to be more of a license holder now, so this is their next step.

Re: First Listing for Transformers Hotwheels Toys (2178000)
Posted by DeathReviews on March 19th, 2024 @ 8:45am CDT

william-james88 wrote:
Gauntlet101010 wrote:I guess people collect these too...

Hopefully they'll make something actually exciting. Mattel and Hasbro collaborating was supposed to be big news, but if neither brand will share their big brands then what's the point?

We made it big news due to their inagined rivalry, but it wasnt really anything more than a licensing deal like any other. Hasbro wants to be more of a license holder now, so this is their next step.

And we all know how great that worked out with D&D and Magic: The Gathering now, don't we?

Re: First Listing for Transformers Hotwheels Toys (2178003)
Posted by william-james88 on March 19th, 2024 @ 9:09am CDT

DeathReviews wrote:
william-james88 wrote:
Gauntlet101010 wrote:I guess people collect these too...

Hopefully they'll make something actually exciting. Mattel and Hasbro collaborating was supposed to be big news, but if neither brand will share their big brands then what's the point?

We made it big news due to their inagined rivalry, but it wasnt really anything more than a licensing deal like any other. Hasbro wants to be more of a license holder now, so this is their next step.

And we all know how great that worked out with D&D and Magic: The Gathering now, don't we?

Running stuff into the ground doesn't matter if you make money. Disney made 8 Billion off Star Wars since they acquired it for half that.

And Hasbro is making good money from D&D. That, Transformers and Furby are their best performing brands right now.

Re: First Listing for Transformers Hotwheels Toys (2178024)
Posted by Emerje on March 19th, 2024 @ 6:18pm CDT

DeathReviews wrote:
william-james88 wrote:
Gauntlet101010 wrote:I guess people collect these too...

Hopefully they'll make something actually exciting. Mattel and Hasbro collaborating was supposed to be big news, but if neither brand will share their big brands then what's the point?

We made it big news due to their inagined rivalry, but it wasnt really anything more than a licensing deal like any other. Hasbro wants to be more of a license holder now, so this is their next step.

And we all know how great that worked out with D&D and Magic: The Gathering now, don't we?

Bigger than ever? We can only hope that continues with Transformers.

Emerje

Re: First Listing for Transformers Hotwheels Toys (2178041)
Posted by TF-fan kev777 on March 20th, 2024 @ 7:32am CDT

So the only tihng that might tempt me on these would be if a transformer can actually wear their own shoes and ride their own board.

Unfortunately most of the figures have feet too big, so pass.

Re: First Listing for Transformers Hotwheels Toys (2178043)
Posted by Emerje on March 20th, 2024 @ 7:36am CDT

It is kinda funny that Starscream on the board looks more like Sunstorm despite Hasbro's insistence not to make him.

Emerje

Re: First Listing for Transformers Hotwheels Toys (2178108)
Posted by xRotorstormx on March 22nd, 2024 @ 7:17am CDT

I find it so interesting that finger skates are coming back. I've been seeing so much Tech Deck product at Target its crazy..I also had no idea that Hot Wheels was starting to do them. It's quite nostalgic but man, do I feel old :lol: